r******y
发帖数: 3838 | 1 http://www.appleinsider.com/articles/11/03/14/microsoft_abandon
html
Microsoft's direct effort to challenge Apple's iPod, introduced in 2006
under the Zune brand, is being
abandoned after a failure to gain traction in the market.
According to a report by Bloomberg, Microsoft will stop making any new Zune
models and shift its focus
toward incorporating its music store and subscription software into mobile
phones.
The report cited sources who "declined to be identified because the decision
hasn’t been announced," but
noted that Microsoft's Zune-branded players failed to break into the top
five US portable digital music
players last year, according to data by NPD Group.
Apple's iPod continues to dominate the media player market, with a 77
percent share of the US market and
similar market share globally.
In 2006, Microsoft's chief executive Steve Ballmer said of Apple, "we can
beat them, but it’s not going to be
easy," and confirmed the company was going to remain in the market for the
long haul, gradually building
market share.
The Zune HD (below), introduced in the fall of 2009, expected to make a dent
into Apple's iPod touch
business by combining an OLED screen, NVIDIA Tegra processor, HD Radio, and
a new gaming platform that
was supposed to leverage Microsoft's Xbox 360. However, it completely failed
to do so, for reasons detailed
at the time by AppleInsider.
Zune phone?
The company has iterated the same long haul/slow growth strategy in
smartphones, where it has
dramatically lost market share since the appearance of Apple's iPhone in
2007. Microsoft now faces not just
the entrenched competition from Apple's iPhone, but also a shift by many of
its former Windows Mobile
licensees to Google's free Android operating system.
One of the company's strongest partners, LG, described Microsoft's latest
Windows Phone 7 product as
being "a bit boring," but also said it views WP7 as having "strong potential
," and that it does not want to be
dependent upon just one vendor's OS.
LG also noted that carriers are concerned about Android taking too great of
a share of the market too,
explaining, "there is a need and demand from the operators saying there is
too much ‘Android’ in the
portfolio. In that sense LG always tries to balance our portfolio, and that
’s not just in sense of hardware but
OSes as well."
Microsoft recently partnered with Nokia to align the leading phone maker
with its own plans for Windows
Phone 7. However, Nokia and Microsoft compete in offering music and
subscription media, with Nokia's Ovi
media store and music subscriptions being a direct rival to Microsoft's
efforts to shift its Zune software into
the smartphone realm. | p*******r
发帖数: 1951 | 2 MS的狗屁ZUNE用的我恨不得砸手机，外加砸电脑了，还指望beat apple，做梦吧。虽然
apple也经常弄我的怒火中烧。MS这些年不知道在干啥，只会模仿，完全没有商业嗅觉
。以为自己是QQ吗？！ | v****e
发帖数: 19471 | 3 这些年微软做的唯一聪明的事儿就是没学google在中国坚持什么价值观，哈哈。当然了
Xbox也是比较聪明的。
【在 p*******r 的大作中提到】
: MS的狗屁ZUNE用的我恨不得砸手机，外加砸电脑了，还指望beat apple，做梦吧。虽然
: apple也经常弄我的怒火中烧。MS这些年不知道在干啥，只会模仿，完全没有商业嗅觉
: 。以为自己是QQ吗？！
| a***e
发帖数: 27968 | 4 ZUNE最恼残就是学itunes sync,
学一下没关系，关键是要后门大开，
被盗版那才是M$成功的关键
SB就是不明白
【在 p*******r 的大作中提到】
: MS的狗屁ZUNE用的我恨不得砸手机，外加砸电脑了，还指望beat apple，做梦吧。虽然
: apple也经常弄我的怒火中烧。MS这些年不知道在干啥，只会模仿，完全没有商业嗅觉
: 。以为自己是QQ吗？！
| a***y
发帖数: 19743 | 5 iTunes + iPod完全不妨碍你用盗版
你整个library都是盗版，苹果都管不到你。
【在 a***e 的大作中提到】
: ZUNE最恼残就是学itunes sync,
: 学一下没关系，关键是要后门大开，
: 被盗版那才是M$成功的关键
: SB就是不明白
| i*****o
发帖数: 1714 | 6 你不是不支持盗版的嘛， 干嘛告诉他这些。
【在 a***y 的大作中提到】
: iTunes + iPod完全不妨碍你用盗版
: 你整个library都是盗版，苹果都管不到你。
| r******y
发帖数: 3838 | 7 相信他留着道德的血液。
【在 i*****o 的大作中提到】
: 你不是不支持盗版的嘛， 干嘛告诉他这些。
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