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发帖数: 312 | 1 【 以下文字转载自 iphone 俱乐部 】
发信人: happyzhb (NotionInMotion dot com), 信区: iphone
标 题: Ten iPhone / iPad App Marketing Tips
关键字: iPhone,iPad,marketing,itunes,app store
发信站: BBS 未名空间站 (Wed Mar 30 17:05:09 2011, 美东)
Part I: App Rating and Reviews
Gather enough ratings and have a track of good comments / reviews in itunes
is one of the top effective ways to increase App sales. Proved. One way to
do this is to use in-app app rating utility, such as apprater ...
Part II: Youtube
Create a video and post on youtube is proved to be helpful. Don't just post
it, you want to do this by creating a channel on youtube. Make sure you have
how to find it in iTunes in the video.
Part III: Facebook
Create a facebook page, add a "like" box to your app homepage.
Part IV: Twitter
Start to add "Follow us on Twitter" buttons to your webpages and accumulate
followers. Tweet mulitple times when you have a new App out.
Part V: Press Release
Issue a Press Release for each of you App. Tweet and facebook the press
release. There are free press release website that you can use google to
find if you don't want to pay paid PR sites.
Part VI: Periodically conduct sales
Conduct sales periodically can help your App appear on many iPhone App
websites. It is one of the most effective ways to get increased downloads.
If you have more than one apps in the store, spread out sale schedules
because apps can cross promote each other to certain extent.
Part VII: Forum posts and other internet resources such as blog
Collect iPhone app forums and post regularly to promote you apps, make sure
you follow the forum posting rules, otherwise you will be banned and your
posts will be removed. Add a link in your signature whenever allowed. There
are also other sites such as blogs that allow posts.
Part VIII: Cross app promotion
If you have more than one app, put a link to related app inside each of you
app, especially in the free ones. Or use the house ads feature in Adwhirl or
Admob.
Part IX: Add an email feedback feature in your app
This is the best way to get in touch with your customers. As they send
feedback, you collect their email address and compile an email list.
Part X: Regular updates
Regularly update your app to add new features and fix bugs. Or to make an
iPhone only app into an universal app. |
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