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发帖数: 4953 | 1 http://www.comscore.com/Press_Events/Press_Releases/2011/4/Appl
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,
today released the results of a U.S. study of Apple iPad owners, based on
data from the comScore MobiLens service. The report includes comScore’s
first publicly available data showing demographics and other characteristics
of users of connected media devices, such as the iPad and iPod Touch.
Initial research indicates that Apple’s iOS platform, which resides on
iPhones, iPads and iPod Touches, has a combined platform reach of 37.9
million among all mobile phones, tablets and other such connected media
devices, outreaching the Android platform by 59 percent.
“comScore is excited to announce the availability of connected device data
as part of the comScore MobiLens service,” said Mark Donovan, comScore
senior vice president of mobile. “This new data set enables us to not only
understand the comprehensive ecosystem of mobile and connected media device
users, but it also allows us insight into their detailed demographic and
behavioral attributes.” |
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