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发帖数: 3492 | 1 Thu, 28 Jun 2012 12:11:30 PDT
As announced earlier this month, Sprint prepaid subsidiary Virgin Mobile USA
is launching the iPhone tomorrow, and the carrier has begun taking orders
ahead of the official launch.
As noted by Bloomberg Businessweek, Virgin Mobile is seeking to capitalize
on the publicity generated by the iPhone to remake itself as a major player
in the market, in part by opening its first ten retail stores in Chicago to
coincide with the iPhone launch. Should the stores prove successful, the
carrier would seek to expand the initiative nationwide.
The new stores also mark a strategy shift for Virgin, which has previously
relied on retailers such as RadioShack Corp. and Best Buy Co. to market its
service, said Jeff Auman, a vice president at the carrier.
Pay-as-you-go companies, which let customers get mobile- phone service
without credit checks and long-term contracts, are trying to reinvigorate
the market by offering the iPhone and other popular smartphones. The
industry has seen its growth slow in recent years, hurt by major carriers
rolling out better phones and more flexible payment plans.
Sprint CEO Dan Hesse indicates that he expects "the iPhone will do very well
on Virgin" based on pre-orders of the device so far, and giving customers
dedicated retail stores for purchase and support could help extend the brand
that has already found a loyal following among prepaid phone users.
Virgin is the second U.S. prepaid carrier to launch the iPhone, following
Leap Wireless, which launched the device through its Cricket brand last
weekend. Leap has declined to disclose iPhone sales so far, but its move to
add the iPhone has certainly brought the carrier significant publicity.
According to today's report, MetroPCS may also add the iPhone to its lineup
once Apple launches an LTE-compatible model, which is expected later this
year. MetroPCS carrier Tom Keys acknowledge that the carrier has had talks
with Apple about the iPhone and would "certainly be interested" once LTE is
included. | s**x
发帖数: 7506 | 2 contract 转 prepaid 让保留手机号码么？ |
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