w**e
发帖数: 2424 | 1 Every Infiniti to be named Q or QX starting in 2014
Infiniti will rename all of its models to begin with "Q" or "QX" starting in
2014, a marketing push that will no doubt cause even more alphanumeric
confusion among luxury car brands.
The idea, according to Infiniti President Johan de Nysschen, is to "promote
consumer familiarity with our model range as we expand the portfolio." The
letter Q, first used on the Q45 in 1989 -- a direct challenge to the brand-
new Lexus LS400 -- led focus-group results as the most inspiring letter, the
company said.
The full-size Q45, based on the Japanese-market Cima, has been out of
production since 2006 and later morphed into the current M35 and M56; the
Pathfinder-based QX4, which eventually ceded to the more popular Lexus RX,
gave way in 2003. The 7-passenger QX56 SUV is the only "Q-car" now on sale.
Infiniti's other models consist of the letters G, M, EX, FX and JX.
De Nysschen, who led Audi of America for 20 years out of the brand's worst
years and toward its latest record sales, is convinced "Q" will do for
Infiniti what "A" did for nearly every Audi model starting in the late 1990s
. He joined Infiniti as president in July at the brand's new Hong Kong
headquarters.
The new models will be renamed as follows, with "Q" for sedans and coupes
and "QX" for crossovers and SUVs:
Infiniti M becomes the Q70
Infiniti G37 coupe and convertible become the Q60
Infiniti QX56 becomes the QX80
Infiniti FX becomes the QX70
Infiniti JX becomes the QX60
Infiniti EX becomes the QX50 | F*****1
发帖数: 2416 | | T*U
发帖数: 22634 | | q**j
发帖数: 10612 | 4 真tmd sb。好好做车，搞那么多数字干什么。
in
promote
the
【在 w**e 的大作中提到】
: Every Infiniti to be named Q or QX starting in 2014
: Infiniti will rename all of its models to begin with "Q" or "QX" starting in
: 2014, a marketing push that will no doubt cause even more alphanumeric
: confusion among luxury car brands.
: The idea, according to Infiniti President Johan de Nysschen, is to "promote
: consumer familiarity with our model range as we expand the portfolio." The
: letter Q, first used on the Q45 in 1989 -- a direct challenge to the brand-
: new Lexus LS400 -- led focus-group results as the most inspiring letter, the
: company said.
: The full-size Q45, based on the Japanese-market Cima, has been out of
| t*******y
发帖数: 2570 | 5 Q不是那个奇瑞的新品牌的标志吗?好像叫QOROOS？
鹰飞泥地这是报仇呢，让你以前标志学我，现在我学你，气死你 | K*******a
发帖数: 706 | 6 re
【在 F*****1 的大作中提到】
: wtf。。。
| l******a
发帖数: 3803 | 7
那个傻逼黎巴嫩CEO已经没主意了。
【在 q**j 的大作中提到】
: 真tmd sb。好好做车，搞那么多数字干什么。
:
: in
: promote
: the
| C**********g
发帖数: 208 | 8 当年福特很SB地把所有车型都改成F开头，比如taurus一度改名
为Five Hundred。被人骂是两个250.
搞这些噱头的CEO都是吃饱撑的没本事搞正经的。 | j*****n
发帖数: 3617 | 9 人家还有金色降落伞
【在 C**********g 的大作中提到】
: 当年福特很SB地把所有车型都改成F开头，比如taurus一度改名
: 为Five Hundred。被人骂是两个250.
: 搞这些噱头的CEO都是吃饱撑的没本事搞正经的。
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