p*******m
发帖数: 20761 | 1 The Global Electric-Car Showdown Is Officially on in China
Fortune
Jeffrey Ball
FortuneMarch 22, 2019
Inside Beijing Electric Vehicle’s headquarters, a glass-and-steel complex
on the Chinese capital’s edge, a cafeteria awaits renovation so that cooks
can crank out pizza and other Western fare for the posse of foreigners the
company expects to hire. “We need to have a more international feeling,”
says Wang Shitao, a Chinese engineer who earned a master’s degree in
Germany in energy storage before returning to his country to ply his skills
in its new and booming electric-car industry. “You cannot force them to eat
Chinese food all the time.”
Nor, the Chinese government has decided, can bureaucrats continue to
aggressively steer Chinese electric-car buyers to domestic brands. The
inescapable reality: Beijing Electric Vehicle needs a tune-up.
All but unknown outside its homeland, Beijing Electric Vehicle, or BJEV, is
China’s largest maker of pure-electric vehicles and the world’s No. 2
manufacturer, behind Tesla. A decade old, BJEV owes its growth to state
support.
But now the Chinese government is ratcheting back that aid. It’s slashing
customer subsidies for the cheapest electric cars, which are the bulk of
BJEV’s sales. And it’s opening the country’s electric-vehicle market to
greater competition from the West’s better-established automakers, a move
widely seen as a bid to tamp down the global trade war.
As a result, BJEV must get a lot more sophisticated, and fast. Thus its plan
to hire an army of electric-car experts from abroad.
Because the electric-car market in China dwarfs those of all other countries
—China accounted for 60% of the 1.3 million electric-only cars sold
globally last year, according to Bloomberg New Energy Finance—and because
the growth in demand for electric cars is expected to outpace that for
conventional vehicles, foreign firms see it as a fight for their futures.
Tesla, General Motors, Volkswagen, and BMW are ramping up their presence.
The Chinese electric-car race has big geopolitical, economic, and
environmental stakes. For the planet, what happens in China will be the
biggest test yet of whether electric cars can meaningfully displace gasoline
cars, with potentially huge repercussions for the oil industry and the
climate. For the world’s conventional-auto giants, embarrassed by Tesla in
the electric-car race’s first stage—the one in the West—the scramble on
Chinese turf will determine whether they can finally outflank Tesla’s
controversial CEO, Elon Musk. And for China, the competition will test
whether the country’s industrial push has advanced to the point where
homegrown companies, such as BJEV, can best Western rivals in a still--
fledgling industry in which global leadership has yet to solidify.
China’s electric-vehicle market is forcing “the international automakers
to accelerate their electric-vehicle strategies globally,” says Kou Nannan,
a Bloomberg analyst in Beijing.
BJEV, founded in 2009, is a unit of state-controlled Beijing -Automotive
Group, or BAIC Group, one of China’s biggest auto-makers. In February, Ma
Fanglie was named to lead the unit, which has around 6,000 employees. His
predecessor left, the company says, for “physical and family reasons.”
In written answers to questions, Ma acknowledges BJEV’s challenges. With
subsidies falling, he asks, “how can new-energy vehicles impress consumers?
” As for the Western auto companies piling into China, their “brand
accumulation and technical strength cannot be underestimated,” he says. But
BJEV knows the Chinese market and is scrambling to improve its vehicles,
says Ma: “We believe that the competition between car companies is to see
who has more blood and who is bleeding slower.” | d***a
发帖数: 13752 | 2 老兄，这一篇说的是电车市场大摊牌，不是大下滑。
cooks
skills
【在 p*******m 的大作中提到】
: The Global Electric-Car Showdown Is Officially on in China
: Fortune
: Jeffrey Ball
: FortuneMarch 22, 2019
: Inside Beijing Electric Vehicle’s headquarters, a glass-and-steel complex
: on the Chinese capital’s edge, a cafeteria awaits renovation so that cooks
: can crank out pizza and other Western fare for the posse of foreigners the
: company expects to hire. “We need to have a more international feeling,”
: says Wang Shitao, a Chinese engineer who earned a master’s degree in
: Germany in energy storage before returning to his country to ply his skills
| I****s
发帖数: 1167 | 3 呵呵，大家看了都没好意思说。
【在 d***a 的大作中提到】
: 老兄，这一篇说的是电车市场大摊牌，不是大下滑。
:
: cooks
: skills
| p*******m
发帖数: 20761 | 4 lol
标题不流氓 哪里有人看
【在 d***a 的大作中提到】
: 老兄，这一篇说的是电车市场大摊牌，不是大下滑。
:
: cooks
: skills
| o****p
发帖数: 9785 | 5 wo kan le yi ge biao ti jiu meng le. | d***s
发帖数: 152 | 6 Showdown vs slowdown, OP made a small mistake. :) |
|
