b**k
发帖数: 3563 | 1 今天ESPN长文介绍UA当年签库里的来龙去脉：
You won't believe how Nike lost Steph to Under Armour
http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephe
摘要:
2012年，UA为了签库里，先签了勇士的一个Undrafted的新秀Kent Bazemore，给了他无
数的装备，据说一个赛季的球鞋就有60双！这家伙是库里老乡，同是黑豹球迷，天生的
销售人才。为了留在联盟里，Bazemore每天加练，库里也有这个习惯，友谊就这样建立
起来了。后面的事就水到渠成了。
库里的原话：“You guys are doing this stuff for Bazemore. What are you going
to be doing for me?”
Bazemore当然也没少拿好处，据说每年可以从UA拿6位数的赞助，而且UA赞助了
Bazemore的母校Old Dominion University,价格是Nike的7倍。 |
e********3
发帖数: 18578 | 2 UA负责人是心理学高手呀
going
【在 b**k 的大作中提到】
: 今天ESPN长文介绍UA当年签库里的来龙去脉：
: You won't believe how Nike lost Steph to Under Armour
: http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephe
: 摘要:
: 2012年，UA为了签库里，先签了勇士的一个Undrafted的新秀Kent Bazemore，给了他无
: 数的装备，据说一个赛季的球鞋就有60双！这家伙是库里老乡，同是黑豹球迷，天生的
: 销售人才。为了留在联盟里，Bazemore每天加练，库里也有这个习惯，友谊就这样建立
: 起来了。后面的事就水到渠成了。
: 库里的原话：“You guys are doing this stuff for Bazemore. What are you going
: to be doing for me?”
|
B******Z
发帖数: 9193 | 3 还是rich paul更直接：姑娘听说你有个弟弟叫席梦思？来来来来我们这里有份钱多事
少的职位就缺你这种人才。。。 |
l*******e
发帖数: 4009 | 4 UA有诚意是一方面，但是主要的还是Nike作死…… |
s**e
发帖数: 1834 | 5 确实很长，但有意思。
"So Curry and James aren't just salvos in a battle between brands; it's a
personal war to see whose cultural impact resonates years after they've
retired. It's a fight for something even bigger than a basketball career.
And right now, despite four MVPs and two championships, LeBron James is
losing."
going
【在 b**k 的大作中提到】
: 今天ESPN长文介绍UA当年签库里的来龙去脉：
: You won't believe how Nike lost Steph to Under Armour
: http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephe
: 摘要:
: 2012年，UA为了签库里，先签了勇士的一个Undrafted的新秀Kent Bazemore，给了他无
: 数的装备，据说一个赛季的球鞋就有60双！这家伙是库里老乡，同是黑豹球迷，天生的
: 销售人才。为了留在联盟里，Bazemore每天加练，库里也有这个习惯，友谊就这样建立
: 起来了。后面的事就水到渠成了。
: 库里的原话：“You guys are doing this stuff for Bazemore. What are you going
: to be doing for me?”
|
b**k
发帖数: 3563 | 6 是啊，Nike不配合，UA也不会成功
[在 bhkk (八华狂客) 的大作中提到：]
：今天ESPN长文介绍UA当年签库里的来龙去脉：
：You won't believe how Nike lost Steph to Under Armour
：........... |
e********3
发帖数: 18578 | 7 细节决定成败,几个typo改变了一个品牌的走向和影响了几十亿的生意：
The pitch meeting, according to Steph's father Dell, who was present, kicked
off with one Nike official accidentally addressing Stephen as "Steph-on,"
the moniker, of course, of Steve Urkel's alter ego in Family Matters. "I
heard some people pronounce his name wrong before," says Dell Curry. "I wasn
't surprised. I was surprised that I didn't get a correction."
It got worse from there. A PowerPoint slide featured Kevin Durant's name,
presumably left on by accident, presumably residue from repurposed materials
. "I stopped paying attention after that," Dell says. Though Dell resolved
to "keep a poker face," throughout the entirety of the pitch, the decision
to leave Nike was in the works.
going
【在 b**k 的大作中提到】
: 今天ESPN长文介绍UA当年签库里的来龙去脉：
: You won't believe how Nike lost Steph to Under Armour
: http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephe
: 摘要:
: 2012年，UA为了签库里，先签了勇士的一个Undrafted的新秀Kent Bazemore，给了他无
: 数的装备，据说一个赛季的球鞋就有60双！这家伙是库里老乡，同是黑豹球迷，天生的
: 销售人才。为了留在联盟里，Bazemore每天加练，库里也有这个习惯，友谊就这样建立
: 起来了。后面的事就水到渠成了。
: 库里的原话：“You guys are doing this stuff for Bazemore. What are you going
: to be doing for me?”
|
