j*****t 发帖数: 5475 | 1 Did marketing research before, currently in brand management.
Absolutely love it - you need strategic thinking, nubmer
crunching as well as a creative mind. Very good life style
too - guaranteed 8-5 and no overtime. Compensation lower than
consulting or banking, about $75,000 - 85,000 for a top 10 MBA
going to the 1st tier consumer goods companies, but considering
the hours, it's actually a lot higher. Marketing research lacks
the creative part of marketing, but is a critical skill for
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