m***i
发帖数: 1 | 1 刚学MARKETING,不知道case study report怎么写.大家给点具体的意见吧.
A turnaround king helps burger king recover
Burger king, founded in miani in 1954 by James McLamore and David Edgerton,
serves almost 12 million customers a day at more than 11000 restaurants in
60 countries. Howerver, since the early 1990s the profits and success of BK
restaurants have steadily declined, while rivals McDonald’s and Wendy’s
grabbed its market share. While 10 CEOs passed through BK in 14 years, CEO
number 11 , Greg Brenneman, is fin |
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