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Chicago版 - non-apology apology
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话题: groupon话题: mason话题: apology话题: ads话题: super
进入Chicago版参与讨论
1 (共1页)
c******n
发帖数: 4216
1
呵呵理论帝同学。。。怎么样。。。他不会道歉的,太年轻得意了。。。幸福啊,正好
中国过年。。。
Groupon CEO’s Non-Apology Apology For Super Bowl Ad
A full day after Groupon Inc.’s Super Bowl commercial drew a firestorm of
criticism from angry viewers, founder and Chief Executive Andrew Mason
issued a carefully crafted letter that stopped short of an apology.
In fact, Mason’s letter takes a defensive tone, blasting other commercials
for their “crass objectification of women” while justifying Groupon’s
reasoning for its three commercials, designed as spoofs of celebrity-
endorsed public service announcements. One ad featuring actor Timothy Hutton
that particularly offended viewers–including those in China –touched on
Tibet’s sensitive human rights issues before exulting about discounted
Tibetan fish curry.
About those ads, Mason writes, “We would never have run these ads if we
thought they trivialized the causes – even if we didn’t take them as
seriously as we do, what type of company would go out of their way to be so
antagonistic?” He then points out how these campaigns benefited certain
charitable campaigns.
c******n
发帖数: 4216
2
(中国电子商务研究中心讯)美国团购网站Groupon2月6日晚间开始在美国国家橄榄
球联盟2011年度冠军赛中投放的巨额广告多处不恰当涉及西藏内容,近日来该广告在国
内引来多方评论,有评论称该公司“太年轻”。
目前在美国的视频网站仍可以看到这支30秒时长广告。广告中美国好莱坞男演员蒂
莫西-赫顿他说“西藏是世界上最美丽的地方之一,但西藏人民正处于困境中”,“西
藏的文化正在遭到破坏”。此后,画面转为美国芝加哥的一个西藏风味餐厅,一名身穿
藏族服装的男侍者端上一盘咖喱鱼,坐着享用食物的赫顿欢呼着说:“不过,他们还能
做出很香美的咖喱鱼!现在,登录我们的网站,您就可以花15美元吃上价值30美元的西
藏餐……”
有媒体报道称,2月6日晚的决赛观众超过1.11亿人。“美国之音”7日报道称,这
则广告在网络上引来“雪崩般”的愤怒。有网友在Twitter上表示“不再购买团购网的
产品”。
美国有线电视新闻网(CNN)8日称,广告中赫顿的话充满了讽刺意味,这种拿西藏贫
穷做广告的做法引起了中国网民的愤怒,纷纷要求抵制这家公司进入中国市场。报道称
,中国网民在网上称,“团购网想进入中国?做梦吧!”还有人称,团购网将成为“下
一个谷歌”。
创新工场创始人李开复8日下午在微博上表示,“Groupon到底还是个年轻的公司,
这个广告花了3百万美金,但是惹火了所有人。细节Google一下就知道”。
另有评论称“这次GroupOn的钱要打水漂了,赶紧退出中国吧”。此前有媒体报道
称Groupon欲砸重金与腾讯公司在华建立合资公司,开发团购业务。(来源:donews)
本文转载自中国电子商务研究中心:http://b2b.toocle.com/detail--5643679.html
==================
开始有苗头了。。。
c******n
发帖数: 4216
3
Groupon是有史以来发展速度最快的公司(福布斯杂志评选),现在正筹建中国公司并
大力招聘销售团队。
Groupon市值超过60亿美元,在35国家565个城市设立了办公室。Groupon是规模最大的
团购网站,拥有超过5100万的注册用户。自成立至今的18个月中,成交量超过1700万单

为了把成功的商业模式引入中国市场,Groupon现招聘销售专员、销售经理等职位。
这些职位主要负责与本土大型经销商建立长期合作关系。
销售专员/销售经理(专注于体育相关领域,例如健身中心,瑜伽馆,舞蹈培训中心,
高尔夫俱乐部,游泳馆等)
工作职位包括但不限于:
与本土商家建立合作关系
发展新合作伙伴
保持现有渠道关系并扩大市场影响
达到每日、周、月销售指标
技能需求
2年以上工作经验,拥有互联网企业或团购网站工作经验更佳
优秀的沟通和演示技巧
自我驱动性强、头脑灵活、有能力向客户高层销售
熟悉中国本土商业运营
硕士或本科毕业
理解Groupon商业模式和KPI,并能应用于竞标过程。
须中文熟练(普通话交流和写作)
成功的录用者将得到有竞争力的基本工资和无封顶的奖金
Groupon在寻找拥有激情和活力的员工,并希望能够马上上岗!
简历请发送至G******************[email protected]
c******n
发帖数: 4216
4
We have had tremendous success with Groupon around the world as the fastest
growing company at all times http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html which Google recently tried to acquire http://techcrunch.com/2010/12/06/local-groupon-google/. Headcount raised from 6 to 150 after 14 days on Chinese ground. 1000 employees are to be hired by March with the aim of becoming market leader by May 2011).
The joint venture with a internet business leader here in China, in addition
to expertise in running the business model in 42 countries (very
successfully!!) as well as an outstanding management team (all of which have
worked in leading investment banks / consultancies and/or founded their own
businesses prior to joining Groupon) as well as a very very solid funding
will make us achieve this target. We will basically transform from a startup
into a corporation within 2 months. This is the most exciting, rewarding
and joyful work anyone could ever dream of.
Yes, there are critical voices about “another international company
screwing up as Amazon and eBay did”. We therefore rely on a mixture of
people with experience in running the Groupon business model, a strong JV
partner as well as 50% management positions filled with super smart Chinese
professionals. This is where you factor into our success equation! We are
looking for very smart, talented, ambitious people with a strong interest in
entrepreneurship to join the management of Groupon. Groupon is currently
valued at around 6bn USD (according to the press) and are are offering a
very exciting, flexible, entrepreneurial job opportunity with a lot of
responsibility and freedom to grow a huge, successful, fun and creative
company.
After some training (max 3 weeks) you will become a Leadership Development
Manager responsible for more than 50 people, budget and performance in a
Chinese area of your choice. From there, career opportunities can take you
anywhere (People here have worked in 3 different countries in the past 2
months - which is the sort of experience one usually gets after 6-7 years at
a consultancy). Short-term internship is also welcome.
We also look for all level of talent in various functions, such as Sales
Director, Business Development, and Marketing, to join us full-time,
especially those who speak Mandarin. Please refer your friends to us at your
earliest convenience.
For those who are interested, please send resume to jobs.groupon.china@gmail
.com. You could also copy your CV to XXXXX.
Hope to have you on board soon!!
VP, Groupon China
a****u
发帖数: 1537
5
他们不是要IPO么?他们傻,不代表华尔街的人傻,有人会帮他们算账的。我一直质疑
他们这种模式的,一个城市一天一个deal, margin再高,15$的咖喱鱼一天能卖几份呢?
拒绝google的5billion的offer,难道他们能值15 billion?
c******n
发帖数: 4216
6
你知道这个热情洋溢的招聘者VP同学是谁么。。。
BTW,不要质疑,新一轮的泡沫时代要来了,。。。

呢?

【在 a****u 的大作中提到】
: 他们不是要IPO么?他们傻,不代表华尔街的人傻,有人会帮他们算账的。我一直质疑
: 他们这种模式的,一个城市一天一个deal, margin再高,15$的咖喱鱼一天能卖几份呢?
: 拒绝google的5billion的offer,难道他们能值15 billion?

c******n
发帖数: 4216
7
我觉得这个后面有文章的,有时候挣钱不是看它真的值多少钱,而是看怎么样可以让它
看起来值那么多钱的。。。
不过中国他们是很难的。。。团购这个东西,商品的质量是自己不可以控制的。。。在
中国现阶段这个行业,不解决商品质量的问题,必死无疑。。。
不过也许他们根本不在乎中国市场实际如何,只要做得看起来好看就好了。。。不知道,找个机会和他们聊聊看看他们究竟想干什么。。。

呢?

【在 a****u 的大作中提到】
: 他们不是要IPO么?他们傻,不代表华尔街的人傻,有人会帮他们算账的。我一直质疑
: 他们这种模式的,一个城市一天一个deal, margin再高,15$的咖喱鱼一天能卖几份呢?
: 拒绝google的5billion的offer,难道他们能值15 billion?

V*H
发帖数: 1301
8
Groupon announced on Thursday that it is pulling its controversial Super
Bowl commercials
from the air.
In a blog post, Groupon CEO Andrew Mason apologized for the ads, which many
said were offensive--especially the one that aired during the Super Bowl,
which featured actor Timothy Hutton talking about the plight of the Tibetan
people before unexpectedly shifting gears and boasting that he could still
save money on Tibetan restaurants, thanks to Groupon.
"Our ads offended a lot of people," Mason wrote. "Tuesday I posted an
explanation, but as many of you have pointed out, if an ad requires an
explanation, that means it didn't work."
In the explanation, Mason defended the ads, saying they were actually meant
to bring awareness and raise money for the various issues they mentioned (
other spots talked about the Brazilian rainforest and whales). But that
stance clearly was not enough, causing Mason to go further.
"We hate that we offended people, and we're very sorry that we did - it's
the last thing we wanted," Mason wrote on Thursday. "We've listened to your
feedback, and since we don't see the point in continuing to anger people, we
're pulling the ads...we thought we were poking fun at ourselves, but
clearly the execution was off and the joke didn't come through. I personally
take responsibility; although we worked with a professional ad agency, in
the end, it was my decision to run the ads."
c******n
发帖数: 4216
9
不错。。。可以考虑去这个公司做了。。。
V*H
发帖数: 1301
10
go go go
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[赛马活动] 集合的时间地点以及其他注意事项好象UCSD的校报报道了,而且还有投票,赶紧去投 (转载)
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进入Chicago版参与讨论
c******n
发帖数: 4216
11
我算了,年纪大了,要找也是找公司退休了。。。

【在 V*H 的大作中提到】
: go go go
s*****a
发帖数: 2006
12
找个好老板
不如找个好老公

【在 c******n 的大作中提到】
: 我算了,年纪大了,要找也是找公司退休了。。。
c******n
发帖数: 4216
13
呃。。。呃。。。这个。。。其实吧,我嚼着呢,还是找个好公司靠谱点。。。LOL。
。。

【在 s*****a 的大作中提到】
: 找个好老板
: 不如找个好老公

s*****a
发帖数: 2006
14
公司不是家,婆婆不是妈

【在 c******n 的大作中提到】
: 呃。。。呃。。。这个。。。其实吧,我嚼着呢,还是找个好公司靠谱点。。。LOL。
: 。。

c******n
发帖数: 4216
15
哈哈。。。人各有志撒。。。

【在 s*****a 的大作中提到】
: 公司不是家,婆婆不是妈
1 (共1页)
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话题: groupon话题: mason话题: apology话题: ads话题: super