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发帖数: 14889 | 1 By Paul Thomasch and Jeffrey Goldfarb
Tue Nov 28, 8:44 PM ET
NEW YORK (Reuters) - Nielsen Media Research could introduce as early
next year its controversial ratings service that measures how many
people watch television commercials, Chief Executive Susan Whiting
said on Tuesday.
Nielsen initially planned to launch the so-called commercial ratings
in November, but delayed the move amid disagreements from both TV
networks and advertisers about how the ratings would work.
Whiting, speaking at the |
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