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Cycling版 - The failure of Schwinn
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话题: schwinn话题: what话题: failure话题: did话题: trek
进入Cycling版参与讨论
1 (共1页)
l******m
发帖数: 397
1
Anyone can comment on why Schwinn miserably failed and declared bankruptcy?
What did they do wrong
as a company? Labor relations? Marketing? Supplier relations? R&D? What else
? Could they have done sth.
to change it?
Did some wiki search but I'm sure someone knows more than that on this
subject.
Among all bike makers, who is in the best shape? Trek? Or sb else? What did
they do right?
Thanks a bunch!
l******m
发帖数: 397
2
Our professor does cold call.... 好pia pia~~
V*****n
发帖数: 893
3
their failure was much like US auto industry, everything just turned so old (
managers, labor force, facility, ideas) they just died. elaborate on that will
earn you some points.
their range was very wide from low end to high end, but they failed to produce
some strong mid-range bikes that would sell in numbers and turn a good profit as their
backbone. this was actually how trek rose in the late 70s and 80s. trek
developed a line that was very strong in the middle (light weight lugged steel
bike

【在 l******m 的大作中提到】
: Anyone can comment on why Schwinn miserably failed and declared bankruptcy?
: What did they do wrong
: as a company? Labor relations? Marketing? Supplier relations? R&D? What else
: ? Could they have done sth.
: to change it?
: Did some wiki search but I'm sure someone knows more than that on this
: subject.
: Among all bike makers, who is in the best shape? Trek? Or sb else? What did
: they do right?
: Thanks a bunch!

l******m
发帖数: 397
4
哇,超强的,赶快小本本记下来!多谢啦!
btw, China Bicycle Co. 系咩?做凤凰,飞鸽,永久的都是哪些厂啊?
1 (共1页)
进入Cycling版参与讨论
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话题: schwinn话题: what话题: failure话题: did话题: trek