N*******O
发帖数: 2 | 1 广告公司，需要至少2年数据分析经验，网络数据方面的最好，some SQL is a must。
得是NYC附近的，这个position没有relocation。简历送到f*****[email protected]。问题站
内问就可以了。
OVERALL SUMMARY - POSITION DESCRIPTION
The Manager, Data Analytics works closely with the Director and VP, Director
of Data Analytics to assist in overseeing the data analytics team. This
includes: working with the planning group to ensure that the success of
online efforts is properly accounted for. As part of the Data Analytics
Group, the Manager, Data Analytics helps to measure the performance of
online campaigns, illustrates clients’ return on investment, and provides
insights into improving performance. He/she utilizes various measurement
tools and provides timely in-depth reporting, analysis and optimizing
solutions. The Manager, Data Analytics is expected to be an active
participant on the business, consistently engaged and contributing ideas and
insights that will benefit our clients.
KEY AREAS OF RESPONSIBILITY
Responsibilities include, but not limited to:
Data Analysis and Execution:
• Partners with the digital planning team to create an appropriate
measurement strategy for each campaign
• Creates and presents measurement strategies and analyses
• Utilizes proprietary tools and third party ad serving
technologies to report and analyze clients’ post analysis data
• Observes, evaluates trends of digital campaigns and provides
recommendations for optimizing
• Manages the daily responsibilities of data entry, creative
trafficking and analyzing data for multiple accounts
• Ensures that quality and timeliness of measurement deliverables
meet client expectations
• Manages vendors on a project basis to implement measurement
solutions as well as single contributor on projects and tasks
• Develops, tests, and evaluates new tools in one area of
functional expertise
• Aids in the creation of client media objectives and strategies
• Writes POVs
• Works with Assistant Planner and/or Assistant Analyst to analyze
tracking results
Client & Internal Relationships:
• May manage day-to-day client interaction
• May manage expectations of clients and deliverables
• May manage team of junior analysts
• Assist media and account teams in growing business opportunities
within current clients
• Keeps up with the latest trends in media
• May be responsible for informing team/client of new opportunities
, issues or vendor offerings
• Participates and leads, if appropriate, face to face client and
vendor meetings
• Builds positive relationships with internal and external teams
and sets good example for assistant level
• Participate in the hiring and recruitment process of future team
employees
• Participate and present in New Business efforts and presentations
, where appropriate
Strategic Thinking & Leadership:
• Assess problems and concerns in a systematic, logical and
rational manner
• Proactively resolve issues, know when to and to whom to escalate
• Provide guidance to team members nurture/promote team environment
• Respond appropriately when presented with problems and issues
• Assist in the training of junior team members
• Seek lasting solutions rather than quick fixes
• May be responsible for working with Director or VP, Director to
develop and oversee junior staff- manage time, assure projects are completed
on time and adhered to (within) budget
• May be responsible for constructing and delivering accurate,
honest and timely performance management documents
• Capable of managing multiple deliverables and ability to
seamlessly transition among them
• Assist in managing the hiring process of additional team members
Communication Skills:
• Expresses oneself clearly and concisely in oral communications
• Writes in a clear, compelling and concise manner
• Organize ideas and information logically and sequentially
• Assists in the development of presentations, overviews, and
tactical POVs
• Develop client reports that are clear, compelling and persuasive
• Ensure key information is provided to team regarding client
issues, internal agency issues, changes in account status, etc.
• Establishes and maintains communications process with clients,
digital and offline media teams, etc. for each piece of business within the
team
EXPERIENCE/KNOWLEDGE REQUIRED:
• Bachelor’s Degree
• 5 years digital media experience, ideally including Data
analysis or Database Marketing experience
• Must be able to demonstrate data interpretation capabilities (
Exposure to analytical course work, a plus)
• Knowledge of the media planning processes
• Thrives in a fast pace, constantly changing environment; can
adapt plans due to changes in client objectives, priorities or budgets while
minimizing impact on project momentum
• Excellent presentation and report writing skills
• Strong analytical skills and ability to relate results to client
business objectives
• Experience using DoubleClick Dart and AtlasDMT adserving
technologies and supporting analytical tools, techniques
• Experience with online research tools such as Nielsen, @Plan,
AdRelevance, etc.
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Experience with SQL, VBA, SAS, or SPSS a plus
• A knowledge of working with large relational data sets
• Possess a working understanding of web analytic measurement
platforms such as Webtrends and Omniture |
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