P*****t
发帖数: 4978 | 1 西方人怎么这么笨？反倒让死板的TG把这种即赚钱又赚名声的事情做到前面去了。
Where others fear to tread
The decision by a Chinese business school to set up in Africa highlights
Western schools' reluctance to engage with the continent
FOR anyone seeking proof of the extent of China’s reach into Africa, this
year’s graduation ceremony for executive MBA students at the partly state-
run China Europe International Business School (CEIBS) in Shanghai would
have been a good place to start. Alongside the predominantly Asian faces
delightedly collecting their degrees were 30 Ghanaians and 12 Nigerians—the
inaugural cohort on CEIBS’s Africa programme.
The programme, which kicked off in Accra, the capital of Ghana, in early
2009, is one of the first offered by a renowned international school in sub-
Saharan Africa. Alongside the executives from both local and international
companies were a smattering of governmental types, including a Ghanaian MP
and a high court judge. Virtually all had met the programme’s $30,000 cost
from their own pockets.
Although it currently only offers the part-time executive MBA in Ghana,
which is taught mainly by Shanghai-based professors and uses rented premises
, China’s largest business school has grand ambitions for Africa. It hopes
to open a campus in Accra and to launch a full-time MBA. Pedro Nueno, CEIBS'
s president and the Africa programme’s pioneer, calls Africa “the last big
opportunity on the planet” for business schools.
China’s relationship with Africa is burgeoning. What started as the post-
colonial, revolutionary solidarity of the cold war era, is now being driven
by China’s need for the continent’s bountiful resources. Yet the behaviour
of some Chinese elements has led to accusations, occasionally justified, of
neo-colonialism, resulting in little economic benefit for ordinary Africans
, but high costs, including environmental degradation and human-rights
abuses.
CEIBS’s move into Ghana comes at an opportune time. The school chose the
west African state, it says, because of its relative stability and decent
educational tradition, as well as its proximity to the larger, but far less
benign, Nigerian market. But it is little coincidence that Ghana also stands
poised to join its neighbours as an oil and gas producer. The discovery of
the offshore Jubilee oilfield in 2007 was followed, in July this year, by
further discoveries at the Owo field, described as “transformational” by
Tullow Oil, a British company working in partnership with Ghana’s
government-owned National Petroleum Company.
However, CEIBS pleads more than mere business interests. “CEIBS has been
instrumental in developing the business talent that has helped China develop
,” says Kwaku Atuahene-Gima, a Ghanaian-born professor of marketing and
innovation and the programme’s executive director. “The Europeans and
Americans were the colonisers of Africa, but there was not much development,
or improvement in standards of living. China has over the past 30 years
transformed a very poor economy into a very vibrant one….We decided to
bring our model to Africa to help Africa develop.”
Bold claims to make for an MBA programme. But Africa is certainly lacking in
credible business education. Rankings and accreditation agencies are
untroubled by schools outside South Africa, and local institutions are
underresourced and oversubscribed—Ghana’s education ministry claims 40% of
qualified applicants are turned down by the country’s public universities.
For some students, the China connection was indeed a factor in their
decision to stump up the hefty fee (one young Nigerian entrepreneur enthuses
about Africa’s need to “make a great leap forward”). Others, though, are
more pragmatic: for them it is just a case of taking the available
opportunities. One student puts it simply: “Africa has many incoming
Chinese investors. CEIBS-trained managers may be of interest.” Another
participant points to a confluence of factors in deciding to enrol: “A
world-class school in Africa, removing the need to travel, plus the China
synergies made sense at this time.”
Ghana’s government is similarly pragmatic about having CEIBS on board,
especially as the school is bearing the costs and risk. One member of
parliament, Inusah Fuseini, Ghana’s deputy minister of energy, has enrolled
on the course “because it offers an opportunity to learn about the East
Asian way of conducting affairs”. John Dramani Mahama, the country’s vice
president, who accompanied the cohort to Shanghai for the graduation, says
the entry of CEIBS offers an opportunity to “broaden the mindset” of
Ghanaians. In development terms, he says, “the challenges China has faced
are similar to those Africa faces. Such interaction will make much
difference.”
The attitude of both students and the government to CEIBS points to a
maturing African attitude in dealing with China—a desire to engage, but to
do so on more equal terms, with eyes open to the risks. Whether the school’
s risk will pay off has yet to be seen. Unlike most executive MBA programmes
, few participants receive sponsorship from their companies. Furthermore,
Professor Atuahene-Gima admits that that the programme continues to be a
money-loser for CEIBS, and that he and Professor Nueno had to overcome much
scepticism within the school to launch the programme in the first place.
In the meantime, he is relishing the opportunity to establish a programme in
the country of his birth. Future intakes, he hopes, will attract students
from across sub-Saharan Africa (the second cohort already has a few non-
African participants from multinationals working in Ghana) and scholarships
will be offered to attract more women and less well-off students.
And as well as well as a new campus and a full-time MBA, he hopes to launch
an African case-studies centre and programmes for women, small businesses
and for village elders to help them bring business skills to their
communities. Ambitious plans all, but with European and American schools
seemingly unwilling to compete in the African market, it can afford to be
bold. | l**s
发帖数: 9490 | 2 呵呵，为啥这个学校还要带个欧洲的名堂呢？
the
【在 P*****t 的大作中提到】
: 西方人怎么这么笨？反倒让死板的TG把这种即赚钱又赚名声的事情做到前面去了。
: Where others fear to tread
: The decision by a Chinese business school to set up in Africa highlights
: Western schools' reluctance to engage with the continent
: FOR anyone seeking proof of the extent of China’s reach into Africa, this
: year’s graduation ceremony for executive MBA students at the partly state-
: run China Europe International Business School (CEIBS) in Shanghai would
: have been a good place to start. Alongside the predominantly Asian faces
: delightedly collecting their degrees were 30 Ghanaians and 12 Nigerians—the
: inaugural cohort on CEIBS’s Africa programme.
| c******h
发帖数: 4573 | 3 上海的中欧商学院搞的。
【在 l**s 的大作中提到】
: 呵呵，为啥这个学校还要带个欧洲的名堂呢？
:
: the
| a********6
发帖数: 14468 | 4 这个中欧商学院属于中欧各半？
【在 c******h 的大作中提到】
: 上海的中欧商学院搞的。
|
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