M*****8
发帖数: 17722 | 1 【 以下文字转载自 Stock 讨论区 】
发信人: vankie (新浪微博@洛城王二), 信区: Stock
标 题: 乔丹起诉中国鞋企。。。
发信站: BBS 未名空间站 (Thu Feb 23 12:37:30 2012, 美东)
唯冠，归真堂，乔丹。。。这些中国企业真他妈一个赛一个的丢人！
http://online.wsj.com/article/SB1000142405297020477860457724099
Michael Jordan Sues Chinese Sportswear Company
By LAURIE BURKITT
BEIJING—Basketball star Michael Jordan sued a Chinese sportswear chain,
saying it improperly uses the Chinese pronunciation of his name—the latest
dispute over intellectual property in China.
Qiaodan Sports Company Ltd. has been profiting by illegally using "Qiaodan,"
the Chinese version of his name, on its marketing materials and products
since the 1980s, Mr. Jordan said in a prepared statement Thursday. Qiaodan
is pronounced roughly as cheow-DEN. The suit, filed in China, also says
Qiaodan Sports has improperly used his jersey number, 23.
Qiaodan Sports, based in the coastal province of Fujian, sells athlete-
branded basketball shoes and jerseys in its 5,715 retail outlets in China
and is preparing to raise 1.1 billion yuan ($175 million) in a public
listing in Shanghai.
The company said it has the exclusive right to the Qiaodan trademark and is
operating "in accordance with Chinese laws." A Qiaodan Sports spokesman
declined further comment.
"I feel the need to protect my name, my identity, and the Chinese consumers,
" Mr. Jordan said in a video on a website devoted to his claims against
Qiaodan Sports. "It's not about the money. It's about principle—protecting
my identity and my name," he said. Any damage award would be invested in
promoting basketball in China, he said.
Naming rights and trademarks long have been issues in China, but they've
been in the spotlight recently as foreign companies rush in to tap a growing
consumer culture. Apple Inc. is in court in China over whether the company
holds the trademark for the iPad name.
Many sports companies also are looking to capitalize on the sudden
popularity of U.S. National Basketball Association surprise standout Jeremy
Lin, selling T-shirts and jerseys with his name on them. China's Wuxi
Risheng Sports Utility Co. says it reserved the rights last year to use his
Chinese name, Lin Shuhao.
Qiaodan Sports first registered for the rights to use Mr. Jordan's Chinese
moniker in 1997, when it also applied to use the name with the logo of a
baseball player at bat, according to the trademark office of China' State
Administration for Industry and Commerce. The company posted a profit of 341
.5 million yuan on 1.7 billion yuan in revenue for last year's first half.
Mr. Jordan doesn't hold a registered trademark for his Chinese name in China
, but legal experts said that might not matter. In most cases, Chinese law
protects parties who hold registrations and who file early for them, but a
provision says businesses can't freely use the names of famous people, even
if the people don't have a registered trademark.
A Chinese court in December ruled for former NBA player Yao Ming, who
challenged Wuhan Yunhe Sharks Sportswear Co. for using his name and the logo
"Yao Ming Era" on its products. The company was forced to stop using the
name and to pay damages of 300,000 yuan. Another NBA player from China, Yi
Jianlian, last April prevailed over defendant Fujian Yi Jianlian Sport Goods
Co., when a court held that an "Individual's name right should be
recognized as a prior right."
Mr. Yao and Mr. Yi are well-known sports celebrities in China and legal
experts say their cases might help Mr. Jordan's, though Chinese law puts
less emphasis on precedent than U.S. law does. Mr. Jordan will have to
provide sufficient evidence that his fame preceded Qiaodan Sports'
trademarks, said Horace Lam, a Beijing-based intellectual-property partner
of law firm Jones Day.
That may seem easy for a star who won six NBA championships with the Chicago
Bulls, but "there's still great uncertainty," said Mr. Lam. Previous
rulings may have sided with the other players because they are Chinese
nationals, he said.
Qiaodan Sports likely will question why Mr. Jordan didn't file suit sooner,
said Dan Harris, a partner at law firm Harris & Moure. "Chinese judges are
not looking to shut a business down and lay off thousands of workers," he
said. Mr. Jordan could settle with the company, allowing Qiaodan to use his
name for a licensing fee, Mr. Harris said.
"Mr. Jordan is not interested in putting Qiaodan out of business, but he
wants to reclaim his name and identity," said Josh Gartner, a spokesman for
Mr. Jordan's lawyers, Jun He Law Offices and Fangda Partners. "He wants to
make sure Chinese consumers understand the products they are buying and are
not misled." | p*****m
发帖数: 7030 | 2 真他妈扯淡，MJ篮球打得好，所以以后别人都不能叫Jordan，甚至发音类似Jordan的外
国词儿都不能用了？
乔丹鞋给消费者此乔丹就是彼乔丹的误导，这是他们的问题，如果广告里未经许可用了
MJ的录像照片，那是侵犯了肖像权。MJ口口声声保护自己的名字是啥意思？他明天会不
会告约旦侵犯他的名字？
latest
【在 M*****8 的大作中提到】
: 【 以下文字转载自 Stock 讨论区 】
: 发信人: vankie (新浪微博@洛城王二), 信区: Stock
: 标 题: 乔丹起诉中国鞋企。。。
: 发信站: BBS 未名空间站 (Thu Feb 23 12:37:30 2012, 美东)
: 唯冠，归真堂，乔丹。。。这些中国企业真他妈一个赛一个的丢人！
: http://online.wsj.com/article/SB1000142405297020477860457724099
: Michael Jordan Sues Chinese Sportswear Company
: By LAURIE BURKITT
: BEIJING—Basketball star Michael Jordan sued a Chinese sportswear chain,
: saying it improperly uses the Chinese pronunciation of his name—the latest
| p******u
发帖数: 14642 | 3 资本主义不管用了？不是谁先在国内注册谁就有商标权么？
latest
【在 M*****8 的大作中提到】
: 【 以下文字转载自 Stock 讨论区 】
: 发信人: vankie (新浪微博@洛城王二), 信区: Stock
: 标 题: 乔丹起诉中国鞋企。。。
: 发信站: BBS 未名空间站 (Thu Feb 23 12:37:30 2012, 美东)
: 唯冠，归真堂，乔丹。。。这些中国企业真他妈一个赛一个的丢人！
: http://online.wsj.com/article/SB1000142405297020477860457724099
: Michael Jordan Sues Chinese Sportswear Company
: By LAURIE BURKITT
: BEIJING—Basketball star Michael Jordan sued a Chinese sportswear chain,
: saying it improperly uses the Chinese pronunciation of his name—the latest
| s*******n
发帖数: 4605 | 4 告呗，以前又不是没被告过，诸如NIKE之类的早就告过了，都败诉。 | j****w
发帖数: 3020 | 5 肯定告不赢吧，就是公关手段。
latest
【在 M*****8 的大作中提到】
: 【 以下文字转载自 Stock 讨论区 】
: 发信人: vankie (新浪微博@洛城王二), 信区: Stock
: 标 题: 乔丹起诉中国鞋企。。。
: 发信站: BBS 未名空间站 (Thu Feb 23 12:37:30 2012, 美东)
: 唯冠，归真堂，乔丹。。。这些中国企业真他妈一个赛一个的丢人！
: http://online.wsj.com/article/SB1000142405297020477860457724099
: Michael Jordan Sues Chinese Sportswear Company
: By LAURIE BURKITT
: BEIJING—Basketball star Michael Jordan sued a Chinese sportswear chain,
: saying it improperly uses the Chinese pronunciation of his name—the latest
| M*****8
发帖数: 17722 | 6
latest
我转贴vankie (新浪微博@洛城王二)，只是为了讨论。
我的观点其实和 vankie (新浪微博@洛城王二) 相反。
如果由我来做法官审判，MJ 输定。
真正懂法律的法官和律师，
绝多数的时候，要任何一方赢都很容易。
打官司和判案，很大部分是结果合理化的技巧和艺术。
【在 M*****8 的大作中提到】
: 【 以下文字转载自 Stock 讨论区 】
: 发信人: vankie (新浪微博@洛城王二), 信区: Stock
: 标 题: 乔丹起诉中国鞋企。。。
: 发信站: BBS 未名空间站 (Thu Feb 23 12:37:30 2012, 美东)
: 唯冠，归真堂，乔丹。。。这些中国企业真他妈一个赛一个的丢人！
: http://online.wsj.com/article/SB1000142405297020477860457724099
: Michael Jordan Sues Chinese Sportswear Company
: By LAURIE BURKITT
: BEIJING—Basketball star Michael Jordan sued a Chinese sportswear chain,
: saying it improperly uses the Chinese pronunciation of his name—the latest
| M*****8
发帖数: 17722 | 7
................
其实MJ的目的是制造前例，做带路党。
为以后类似的官司铺路，这要看清楚。
至于他说钱会拿来做公益，那是钓鱼。
这个案MJ没理由赢，并且也不能让赢，
否则引狼入室，有许多不良的法律后果。
虽然这些不良后果还是可以中和，但费神。
所以最佳的结果是MJ败诉，洋律师吃闭门羹。
由于语言和文化不同，中国人每义务知道洋名。
也因为语言文化差异，如有雷同，必需假设无辜。
也因为语言文化不同，外人不注册，基本无权起诉。
【在 j****w 的大作中提到】
: 肯定告不赢吧，就是公关手段。
:
: latest
| j****w
发帖数: 3020 | 8 他们想凌驾于中国法律，取代人大。
【在 M*****8 的大作中提到】
:
: ................
: 其实MJ的目的是制造前例，做带路党。
: 为以后类似的官司铺路，这要看清楚。
: 至于他说钱会拿来做公益，那是钓鱼。
: 这个案MJ没理由赢，并且也不能让赢，
: 否则引狼入室，有许多不良的法律后果。
: 虽然这些不良后果还是可以中和，但费神。
: 所以最佳的结果是MJ败诉，洋律师吃闭门羹。
: 由于语言和文化不同，中国人每义务知道洋名。
| c********r
发帖数: 310 | 9 在我看来，赢不赢无所谓。
更重要是让更多人知道中国这个乔丹和美国的jordan没关系。
我所在县城很多人因为喜欢或者曾经喜欢乔丹而买了这个品牌的产品，
现在才知道他们没有任何关系。 | m***6
发帖数: 8479 | 10 原作者真2b，weiguan怎么丢人了？
latest
【在 M*****8 的大作中提到】
:
: ................
: 其实MJ的目的是制造前例，做带路党。
: 为以后类似的官司铺路，这要看清楚。
: 至于他说钱会拿来做公益，那是钓鱼。
: 这个案MJ没理由赢，并且也不能让赢，
: 否则引狼入室，有许多不良的法律后果。
: 虽然这些不良后果还是可以中和，但费神。
: 所以最佳的结果是MJ败诉，洋律师吃闭门羹。
: 由于语言和文化不同，中国人每义务知道洋名。
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