b*********3
发帖数: 1709 | 1 It's all true: Everything is fake. Also mobile user counts are fake. No one
has figured out how to count logged-out mobile users, as I learned at reddit
. Every time someone switches cell towers, it looks like another user and
inflates company user metrics
https://twitter.com/ekp/status/1078095527420383233?ref_src=twsrc%5Etfw%
7Ctwcamp%5Etweetembed%7Ctwterm%5E1078095527420383233&ref_url=https%3A%2F%
2Fwww.zerohedge.com%2Fnews%2F2018-12-27%2Feverything-fake-ex-reddit-ceo-
confirms-internet-traffic-metrics-are-bullshit
Pao was responding to a tweet by the Washington Post's Aram Zucker-Schariff,
quoting the following segment of the article:
The metrics are fake.
Take something as seemingly simple as how we measure web traffic. Metrics
should be the most real thing on the internet: They are countable, trackable
, and verifiable, and their existence undergirds the advertising business
that drives our biggest social and search platforms. Yet not even Facebook,
the world’s greatest data–gathering organization, seems able to produce
genuine figures. In October, small advertisers filed suit against the social
-media giant, accusing it of covering up, for a year, its significant
overstatements of the time users spent watching videos on the platform (by
60 to 80 percent, Facebook says; by 150 to 900 percent, the plaintiffs
say). According to an exhaustive list at MarketingLand, over the past two
years Facebook has admitted to misreporting the reach of posts on Facebook
Pages (in two different ways), the rate at which viewers complete ad videos,
the average time spent reading its “Instant Articles,” the amount of
referral traffic from Facebook to external websites, the number of views
that videos received via Facebook’s mobile site, and the number of video
views in Instant Articles.
Can we still trust the metrics? After the Inversion, what’s the point? Even
when we put our faith in their accuracy, there’s something not quite real
about them: My favorite statistic this year was Facebook’s claim that 75
million people watched at least a minute of Facebook Watch videos every day
— though, as Facebook admitted, the 60 seconds in that one minute didn’t
need to be watched consecutively. Real videos, real people, fake minutes. -
NYMag | b*********3
发帖数: 1709 | | b*********3
发帖数: 1709 | 3 All those tech companies are valued at way more than they are really worth. | m*****u
发帖数: 15526 | 4 是。美帝那个圣诞节全国人均消费2700美元。也是假的。 | a*****y
发帖数: 33185 | | e*n
发帖数: 1511 | 6 其实只要所有公司都是同一个方法比较，那即使测量方法有误差也问题不大
：It's all true: Everything is fake. Also mobile user counts are fake.
No one has figured out how to count logged-out mobile users, as I learned at
reddit. Every time someone switches cell towers, it looks like another user
and
：inflates company user metrics |
|
