http://www.reuters.com/lifestyle/sports/ads-nbcs-broadcast-upcoming-super-bowl-lvi-have-recently-sold-65-million-company-2021-09-08/
Comcast-owned (CMCSA.O) NBCUniversal has recently sold 30-second ads for
Super Bowl LVI for a record $6.5 million, and has nearly sold out
advertising slots for the upcoming Beijing Winter Olympics, a company
executive said on Wednesday.
The $6.5 million includes similar-sized investments in other NBC events like
the Winter Games, the executive said.
The price marks an 18% increase over what ViacomCBS-owned (VIAC.O) CBS
charged for Super Bowl ads this year.
