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发帖数: 1034 | 1 Windows Phone’s Market Share In The United States Isn’t Growing
Posted 10 hours ago by Alex Wilhelm (@alex)
The latest data from Comscore regarding the United States smartphone market
isn’t great for Microsoft. The company’s Windows Phone platform managed no
growth, ending the May period with a 3 month market share average of 3.4%,
the same level that Comscore reported for the platform in February.
Android was flat, Apple picked up 0.6%, and Blackberry lost 0.6%. Android
and Apple, however, control nearly the entire United States market, so to
see little motion from them is hardly surprising. For Microsoft, which has
invested billions into its mobile strategy, maintaining market share isn’t
enough — it needs to grow.
Microsoft has seen some international success with Windows Phone, but given
the importance of the United States market in terms of developer density,
the company can’t afford to neglect its backyard. Microsoft recently
announced an OEM kit that may increase support for its mobile platform.
Windows Phone or bust, you could say. Redmond recently deployed more than $7
billion to buy Nokia’s hardware business, in hopes of spurring its mobile
efforts. It’s certainly true that as it has aged, Windows Phone has
improved.
What Microsoft can do to breakthrough in the United States isn’t clear. The
company’s recently announced Windows Phone 8.1 software update contains a
number of new features, including Cortana, a voice-activated digital
assistant most often compared to Apple’s Siri.
Now that the Nokia deal has closed, Microsoft can execute whatever strategy
it’s had on tap. We’ll see the impact of that effort in the next set of
data. |
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