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Nikon claims the #1 spot in the full frame camera market during the 2017
holiday shopping season
zz from NIkonrumors
"Imaging leader Nikon attained the #1 position for both market share and
revenue for December 2017, in the full frame digital camera with
interchangeable lens (DCIL) category in the U.S.1The overwhelming success of
the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped
contribute to the brand’s strong growth within the full frame camera
segment for December 2017. According to The NPD Group, Nikon achieved double
-digit unit and dollar sales growth within the full frame camera segment in
December 2017 vs. December 2016.2This market category comprises all full
frame digital cameras with interchangeable lenses (DCIL), including DSLR and
mirrorless cameras. December is a significant month for sales because of
the large volume of units sold during the holidays; industry-wide, DCIL full
frame unit sales for the month of December 2017 were almost equal to unit
sales from January through March of 2017, according to The NPD Group.3 " |
