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发帖数: 143 | 1 Title:The Connected Company
By:Dave Gray, Thomas Vander Wal
Publisher:O'Reilly Media
Ebook:August 2012
Pages:304
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can
adapt. When your customers are delighted, they can amplify your message in
ways that were never before possible. But when your company’s performance
runs short of what you’ve promised, customers can seize control of your
brand message, spreading their disappointment and frustration faster than
you can keep up.
To keep pace with today’s connected customers, your company must become a
connected company. That means deeply engaging with workers, partners, and
customers, changing how work is done, how you measure success, and how
performance is rewarded. It requires a new way of thinking about your
company: less like a machine to be controlled, and more like a complex,
dynamic system that can learn and adapt over time.
Connected companies have the advantage, because they learn and move faster
than their competitors. While others work in isolation, they link into rich
networks of possibility and expand their influence.
Connected companies around the world are aggressively acquiring customers
and disrupting the competition. In The Connected Company, we examine what
they’re doing, how they’re doing it, and why it works. And we show you how
your company can use the same principles to adapt—and thrive—in today’s
ever-changing global marketplace.
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