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发帖数: 2053 | 1 http://techcrunch.com/2010/12/06/google-ebooks-e-reading-takes-to-the-cloud/
Google today unveiled its long-rumored entry into the e-book sales world,
not called Google Editions, as was previously speculated, but a more
anonymous-sounding Google eBooks. The basic idea is to provide an entirely
web-based e-book platform accessible from any device with a browser. The
business model they’ve opted for is slightly less centralized than the
competition, but not quite the distributed seller network I envisioned last
week.
My wool-gathering regarding the decentralization of the e-book store model
are all in that post, so we’ll just focus on the particulars of eBooks
service for now.
One quick note: I’m going to continue to use the term “e-book,” though
the service has opted to drop the hyphen. Like so many new tech-related
phrases, the word and its relatives have yet to settle into a single
standardized form.
The eBooks service, then, works in any Webkit-compatible browser. The reader
itself is built in Java, and will be accessible on mobile devices via the
browser or the standalone apps — the Android app should be available now,
and the iOS app will be so soon.
They’re launching with the support of around either 35,000 or 4,000
publisher partners, depending on how you count. 4,000 is the figure for the
US launch, but internationally, they’re working with the remainder of that
figure for a predicted 1Q 2010 launch. All the major publishers are signed
on and will be providing a total of around 300,000 in-copyright works,
mostly likely including anything you could buy new at any other bookstore.
They also are proud to be working with university, academic, textbook, and
professional publishers whose works are harder to come by. They’ve worked
out deals with the American Booksellers Association, Powell’s, and Alibris
as well. By way of a shortcut, I asked if there were any major associations
or publishers that Google had not included in at least a basic partnership,
and they said no. And of course there is the immense library of public
domain works, over two and a half million at the moment, which swells the
total Google eBooks count to around three million.
GoodReads is their first (and only, at launch) “affiliate network” partner
; eBooks services will be tied into the social reading site and revenue will
be split three ways. On that topic, the revenue splitting scheme is divided
into several categories. The major publishers will be taking 70% of the
list price, others will be taking 52%, and the many independent bookstores
and publishers Google has negotiated with have their own undisclosed rates.
I’m surprised Google is grabbing at so much of the list price; for a
company that makes billions off of high-volume, low-value transactions, the
choice to take half of every sale is puzzling. I would have guessed that
they’d play a ten-year game, betting on e-books becoming such a high-volume
market that Google could afford to only take 25% or even less of every
transaction, encouraging use of their service over the competition. But what
do I know?
As for the self-publishing utopia I pictured earlier, that’s not quite in
the cards yet. I had a vision of a sort of behind-the-scenes Google store,
visible only in an embeddable purchase widget. They say they’re working on
something like this, but for launch, purchases will take place at the eBooks
site itself.
The reader itself is, as you might expect, a straightforward affair, in the
usual Google style. There are some resolution and style differences between
the platforms, but they’re similar for the most part. You’ve got your “
shelf” view, presumably where you start off, where you can search your
books or all e-books. Then you’ve got your reading view, with a nice search
/highlight function and all the usual customization options. Your position
in each book (and presumably any notes or bookmarks you add when that
capability is available) are synced between devices, and you can pick up on
your phone where you left off on your computer.
The team is especially proud of the page numbering scheme they use, which
displays not the “virtual” page number, which would change every time you
resized the text, but the actual print page number from that edition. If you
have the text set to very small, it will read “pages 150-155″ or
something. Though the relevance of printed page numbers is decreasing, it’s
a nice compromise. The team also noted that the reader interface has gone
through four full versions via internal testing, so it’s not going to be (I
feel they were implying) as raw as some Google products have been at launch
. Good to know.
For e-books that require DRM, Google is using ACS4, though that is only for
storing and displaying the books on devices that use that format.
Copyrighted books bought from Google will be able to be readable on ACS4-
compatible devices, a category which unfortunately does not include the
Kindle or Nook, to my knowledge.
We’ll follow up this post with our impressions of the service, reader apps,
and so on as soon as we’ve had a little time to evaluate them. Of course,
you can also check it now for free, if you’re in the US, and share your
impressions in the comments. |
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