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Seattle版 - Why Nokia failed: 'Wasted 2,000 man years' on UIs that didn
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话题: nokia话题: symbian话题: had话题: ui话题: wilcox
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t*****y
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When Nokia CEO Stephen Elop announced that Nokia was abandoning its
development of its own smartphone platforms and APIs, and betting the farm
on somebody else's, many people asked why it was necessary.
Nokia had spent 15 years trying to develop and maintain its own software,
which it regarded as strategic to maintaining its independence. Elop's
decisions have ensured that Nokia didn't just get another option to run
alongside its own, but it would abandon these, writing off the investments
it had already made. In his opinion, these weren't good enough.
But why? Nokia had (and still has) one proven and successful smartphone
platform, and had spent years bringing another one to maturity. It had,
belatedly, unified both under one API for developers. Yet Elop judged that
neither of these two high-end platforms would ever gain the developer
support they would need to stay competitive.
Nokia had been watching the Symbian software as it was created, since the
mid-1990s, and licensed the operating system before Symbian was even created
. Symbian proved to have many advantages over the recent competition in some
important areas. With its mature and well-debugged phone stacks, it is
better for phone calls than any other smartphone: it drops fewer calls, the
calls sound better, and it uses the antenna better. Symbian's power
consumption and performance on comparable hardware are also best of class,
despite the baroque middleware added over the years by Nokia. Yet Nokia's
phones were considered uncompetitive in the marketplace, because new
products from Apple and Android had raised the bar for ease of use,
particularly for new data applications, and Nokia's user experience was
awful.
The UX matters: it's the first thing potential customers see when a friend
passes them their new phone in the pub. A well-designed UX is consistent,
forgiving and rewarding; Nokia's user experience was inconsistent,
unforgiving and hostile. Nokia's designers honed in with meticulous
attention to the wrong detail. Apple's iPhoneOS UI had some unusual features
– smooth graphics that played transitions at 60-frames-per-second, thanks
to a dedicated graphics chip. Instead of redesigning the entire UX, Nokia
acquired expensive professional-grade video cameras to determine the
animation speed, and having confirmed that yes, it was 60fps, tried to
recreate the transitions.
Touch input was welded onto Nokia's Symbian S60 user interface – which had
originally been designed for alphanumeric keypad-based phones back in 2000
– and it was a clumsy fit. Punters expected a "direct manipulation" UI,
which this plainly wasn't. Long overdue rationalisations to the confusing
S60 menu hierarchy or settings weren't executed, making it very hard to do
the simplest things.
Nokia showed a demo in 2007, nine months after the iPhone was announced, but
before it had even landed on non-US shores. "We can do this passing fad for
touch screens, too," Nokia assured developers.
But it was, at best, a stop-gap. And Nokia was still relying on this ugly
mess for its "flagship" two years later. The question as to why Nokia
surrendered its independence lies in why it took so long to engineer a
competitive UI, and then under new management, decided that it couldn't.
I've called it the "for want of a nail" question: if Nokia had a UI, it
would not have had to lose its independence. And as Nokia gave up its
independence, Europe lost its last global technology platform. US and
Japanese companies now dictate the market.
Dead ends
Now the lid is being lifted on this saga.
A great introduction comes from veteran mobile developer and co-author of a
couple of technical Symbian books, Mark Wilcox. Wilcox had worked inside and
outside Nokia before joining the Symbian Foundation several months after it
launched. I'm surprised his account hasn't got more coverage in blogland
since it was published last week. It would be the basis for a good disaster
movie for techies – but one where the ending is so depressing nobody would
want to watch it.
Through incredible software mismanagement, Nokia simultaneously pursued two
dead ends, writes Wilcox, neither of which worked. Nokia management had
belatedly realised it needed a better story to tell developers, and in early
2008 acquired Trolltech, which has a very successful and well-regarded C++
framework called Qt. Qt doesn't specify a look and feel, though, but the
Trolltech had plenty of experience creating these for potential customers,
and saw little point in simply recoding a legacy UI that already looked
dated. Having done as they were asked, and made Symbian programmable via Qt,
they set about modernising and simplifying UI development.
Design patterns were 'reverse engineered from code'
With the arrival of Apple and others, the world had moved on. Smartphone
development had to be really, really simple. Android was Java, but not Java,
while Palm's WebOS called for Javascript and HTML, and Windows Phone had a
neat declarative language and bits of code - not too dissimilar from WebOS.
So the Trolls came up with QML, a new declarative language with Javascript
knitting things together. However, "not everyone was on board," Wilcox notes
, and Symbian became a battleground between three competing teams. The
Symbian veterans counter-attacked with an animated framework they called
Hitchcock. This didn't use Qt, and was abandoned. The Linux team, beavering
away on the long-term replacement for Symbian, devised one based on Gtk.
This didn't use Qt either, and was also abandoned. The Symbian stalwarts
regrouped, and devised a Symbian widget library called Orbit.
Orbit absorbed huge resources within the Nokia organisation, but was a mess
from the start. Wilcox writes:
From the outside it seems there was no proper requirement spec for this
new framework and the engineers were incompetent. Now by that I don't mean
that they're incompetent engineers – far from it. They were incompetent at
designing APIs for 3rd party developers (a very specialist engineering skill
) and they were incompetent at designing UIs (which most engineers are,
myself included). Unfortunately they were doing both, as evidenced by the
code, and the comment of one Nokia designer at a Symbian Foundation meeting
who was publicly cornered into revealing that the S^4 UI design patterns had
been reverse engineered from the code.
Some Nokians refused to use it.
Orbit wasn't really portable beyond Symbian. Management didn't notice
The Linux team had been developing its own however: the framework called
libdui, or Direct UI. Now there were two options.
This kind of internal competition was encouraged within Nokia, and enshrined
into the "company constitution" in the 2004 restructure designed by then
CEO Jorma Ollila. Perhaps taking Darwinian metaphors too literally, he hoped
this would avoid the creation of a bureaucracy.
Qt was supposed to unify development for Nokia devices, so source code
should only be written once. But without adequate management, Nokia's
engineers had gone off and created two incompatible UI APIs. Nokia was
losing this vital source compatibility.
With management unaware of the implications, Nokia continued to support the
two parallel UI projects. But "both teams had built the wrong thing", as
Wilcox describes it. Loyal Nokia developers couldn't believe that Nokia was
making the same mistake of fragmenting its APIs once again. In 2004 it had
decided to fold three of its Symbian UI APIs into one – S60 – to
rationalise development, a crucial decision we'll come back to in a later
article.
"And here we are, five years down the road, and Nokia is making exactly the
same mistake again," wrote an exasperated Sander van der Wal, a veteran Epoc
developer. "I believe that 'flabbergasted' is a better description of my
emotional state than 'anxious' ;-)"
Nokia didn't seem to have a grown-up in charge. When it finally got one -
Sun's Rich Green was brought in as CTO last spring - he canned Orbit. (See
our report Nokia ends cruel and unusual 'Symbian programming' practices). He
also canned the Linux team's DirectUI effort. And while all this pointless
competition and in-fighting was going on, nobody had set about modernising
the Symbian UI. Nokia's product designers were left with a UX that was still
almost as bad as its predecessor.
No quick fix
Nokia wanted a "quick fix" to remove some of the worst UI niggles from
Symbian, for the next release, Symbian^3. It wouldn't make it a modern-
looking experience, but it would have removed some annoyances. Some things
you had to tap once, others twice, for example. But Symbian^3 became delayed
as more features were added. Wilcox calls it "the slowest 'quick fix' in
history".
Shades of grey: Meego's Touch UI
Ironically, by the time Elop was unveiled as new CEO in September, Nokia
finally had its developer story sorted out. At least on PowerPoint, if not
in practice, with QML as a quick and easy way of writing applications that
really do run on both Symbian and Linux, and a slick environment called Qt
Quick. Nokia retains this strong team of core Qt gurus (it hived off its Qt
services business, aimed at in-house developers this week). But it's all now
rather moot; the platforms are "burning". Meego is a research project and
Nokia (somewhat optimistically, perhaps) envisages a twilight era for
Symbian during which Nokia expects shift a further 150 million devices.
You may disagree with one aspect of Wilcox's excellent account. He says the
creation of the Symbian Foundation didn't add significantly to the delays. "
There's a common misconception that Nokia wasted a lot of time opening the
source to Symbian while Apple and Android were running away with the market.
This is simply nonsense. The IP checks and configuration management changes
would have taken at most a couple of weeks on average for every developer
in the Symbian development organisation," he writes.
Accounts differ. The fact is, open sourcing the code required (in Wilcox's
own words, from the foreword to one of his books) "disentangling third-party
technology from the platform" and "sanitizing the code base", and this took
two years of painstaking legal processing, by which time nobody was
interested in licensing Symbian. In addition, there really was no "Symbian
development organisation". The Foundation was an administrative and support
unit, while Nokia had several thousand Symbian developers. So there were
really huge costs to the spin-out. If nothing else, an independent Symbian (
as it was from 1998 to 2008) may have been able to execute more quickly away
from the shadow of Nokia's bureaucracy.
But aside from that, there can be little arguing with Wilcox's contention
that management was ultimately to blame for allowing the infighting to
continue for so long.
There were consequences, just when Nokia needed a coherent developer story.
Developers were advised to write to the old S60 APIs - the only API
guaranteed to be supported across Nokia's Symbian phones. The Ovi services
and simpler applications (widgets) were written to a simpler, but cruder "
web run time", or WRT. It helped to contribute to the market reaction to
Nokia's 'iPhone-killer' the N97, backed with an enormous global marketing
budget, in the summer of 2009. Hardware decisions giving the device
insufficient memory, or an old-fashioned screen, didn't help. But with a
flood of more modern and attractive Android devices arriving on the shelves,
many Nokia loyalists voted with their feet.
Wilcox adds: "This was a horrific management failure in both not breaking
down the technology strategy even a couple of levels to the point where
everyone was on the same page and not recognising the problem and fixing it
much, much sooner in the development process."
Another developer familiar with the in-fighting writes to us:
"Nokia's culture was steeped in hardware. It thought software happens
magically, or in a software factory, or something like that. If all Nokia's
upper managers are like that, then it is obvious that they had no clue about
the implications of different UI APIs. They should have been fired for
gross incompetence."
With both Linux and Symbian platforms, 80 per cent of the code did not need
to change to make Nokia competitive once again. With Symbian, the code had
been written over many thousands of man-years, and only the top 20 per cent
(at most) needed to be refreshed. Yet Nokia couldn't deliver this. For want
of a nail, the kingdom was lost.
D*********d
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相关话题的讨论汇总
话题: nokia话题: symbian话题: had话题: ui话题: wilcox