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M****e
发帖数: 1132 | | d**y
发帖数: 18174 | 2 给准备入场的人一点机会
【在 M****e 的大作中提到】
:
| d**y
发帖数: 18174 | 3 就看google怎么利用已有的各种以前不要钱的东西挣钱了。免费的午餐也许快结束了。
SAN FRANCISCO (AP) -- Google views the computing shift to smartphones and
tablets as a golden opportunity, but the Internet search leader's second-
quarter performance served as an unsettling reminder that it poses a nagging
financial challenge, too.
The report released Thursday showed Google's average ad rate fell from the
previous year for the seventh consecutive quarter. In an unexpected turn,
the decline deepened for the first time in a year.
The average ad rate, or "cost per click," fell 6 percent during the three
months ending in June. The magnitude of the declines had eased in each of
the previous three quarters, raising hopes that the worse was over. Instead,
things deteriorated from the 4 percent decline in ad rates during the first
three months of the year.
The regression undercut earnings and revenue. Both fell below analyst
forecasts, spooking some investors. Google's shares fell $34.68, or nearly 4
percent, to $876 in extended trading after the results came out.
Other unwelcomed developments also loomed over the quarter.
Excluding the costs of stock given to employees, Google's operating expenses
climbed 27 percent from last year to $4.25 billion. That increase renewed
concerns that Google is pouring too much money on far-flung projects, such
as the development of driverless cars and balloons equipped with Internet-
beaming antennas, instead of focusing on its main business of Internet
search and advertising.
Motorola Mobility, a slumping cellphone maker that Google bought for $12.4
billion 14 months ago, also remains a headache. The subsidiary lost $342
million in the latest quarter, widening from $199 million when Google owned
Motorola for only part of the reporting period. Motorola now has lost a
total of $1.7 billion under Google's ownership, despite layoffs and
divestitures that have whittled Motorola's workforce to 4,600 people, down
from 20,300 at the same time last year.
Although he wouldn't forecast when Motorola might start making money, Google
CEO Larry Page told analysts on a Thursday conference call that he was
excited about the upcoming release of a new phone called Moto X. Page
provided no further details about the phone, which he and other Google
employees have been testing.
Mobile ads, though, were the biggest issue on investors' minds.
Although the problem isn't as severe as at other companies, including
computer makers such as Dell Inc. and Hewlett-Packard Co., Google is still
having trouble navigating a technological transition driving more online
activity on to smartphones and tablets. Those devices pose a financial
challenge for Google Inc. because their smaller screen sizes fetch lower ad
rates than the marketing pitches made on traditional desktop and laptop
computers.
Google is in a far better position to prosper from mobile computing because
it makes Android, the most widely used operating system on smartphones. The
software also is gaining traction on tablets challenging Apple's pace-
setting iPad. Google is expected to unveil the next generation of its Nexus
tablets running on Android next week.
Android typically features Google's search engine and other services, such
as maps and Gmail, giving the Mountain View, Calif., company more
opportunities to show ads.
Now, Google is taking steps to persuade advertisers to pay higher prices to
connect with consumers on mobile devices at times when they appear to be
mulling a purchase or may be in a merchant's neighborhood.
Google is trying to drive up prices more quickly by changing the way it
sells ads to prod more marketers into buying spots on mobile devices at the
same time they plan campaigns aimed at PCs. About 6 million advertisers have
already switched to Google's new pricing system. All marketers will be
forced to adopt the new approach, known as "enhanced campaigns," by the end
of the month.
In Thursday's conference call, Page described the switch to enhanced
campaigns as the biggest change that Google has ever made to an online
advertising platform launched more than a decade ago.
"I think we're still in the very, very early stages of that," Page said. "We
changed a tremendous amount for how our teams operate, how our advertisers
operate, how everyone buys those ads, what the users see, and we've done it
pretty well."
Google earned $3.2 billion, or $9.54 per share, up 16 percent from $2.8
billion, or $8.42 per share, a year earlier.
If not for the costs of employee stock compensation and charges tied to
Motorola, Google said it would have earned $9.56 per share. That missed the
average target of $10.80 per share among analysts surveyed by FactSet.
Revenue rose 19 percent to $14.1 billion, from $11.8 billion.
After subtracting Google's ad commissions, revenue stood at $11.1 billion —
about $275 million below analyst projections.
【在 d**y 的大作中提到】
: 给准备入场的人一点机会
| m****u
发帖数: 3915 | | D**********a
发帖数: 943 | 5 Google Glass go go
nagging
【在 d**y 的大作中提到】
: 就看google怎么利用已有的各种以前不要钱的东西挣钱了。免费的午餐也许快结束了。
: SAN FRANCISCO (AP) -- Google views the computing shift to smartphones and
: tablets as a golden opportunity, but the Internet search leader's second-
: quarter performance served as an unsettling reminder that it poses a nagging
: financial challenge, too.
: The report released Thursday showed Google's average ad rate fell from the
: previous year for the seventh consecutive quarter. In an unexpected turn,
: the decline deepened for the first time in a year.
: The average ad rate, or "cost per click," fell 6 percent during the three
: months ending in June. The magnitude of the declines had eased in each of
| d**y
发帖数: 18174 | 6 这个很酷
【在 D**********a 的大作中提到】
: Google Glass go go
:
: nagging
| P***t
发帖数: 1006 | | D**********a
发帖数: 943 | 8 信仰
【在 P***t 的大作中提到】
: 同是MISS，差别咋那么大呢？嘿嘿
| d**y
发帖数: 18174 | 9 google看起来还是有后手的，微软目前看来牌都出尽了
【在 D**********a 的大作中提到】
: 信仰
| D**********a
发帖数: 943 | 10 ft...... This is what we call "信仰"
【在 d**y 的大作中提到】
: google看起来还是有后手的，微软目前看来牌都出尽了
| d**y
发帖数: 18174 | 11 不随时间变化的才是信仰。看好google的人大概没有那么坚定。
【在 D**********a 的大作中提到】
: ft...... This is what we call "信仰"
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