t*****e
发帖数: 2470 | 1 Dear xx,
I messed up. I owe you an explanation.
It is clear from the feedback over the past two months that many members
felt we lacked respect and humility in the way we announced the separation
of DVD and streaming and the price changes. That was certainly not our
intent, and I offer my sincere apology. Let me explain what we are doing.
For the past five years, my greatest fear at Netflix has been that we wouldn
't make the leap from success in DVDs to success in streaming. Most
companies that are great at something – like AOL dialup or Borders
bookstores – do not become great at new things people want (streaming for
us). So we moved quickly into streaming, but I should have personally given
you a full explanation of why we are splitting the services and thereby
increasing prices. It wouldn’t have changed the price increase, but it
would have been the right thing to do.
So here is what we are doing and why.
Many members love our DVD service, as I do, because nearly every movie ever
made is published on DVD. DVD is a great option for those who want the huge
and comprehensive selection of movies.
I also love our streaming service because it is integrated into my TV, and I
can watch anytime I want. The benefits of our streaming service are really
quite different from the benefits of DVD by mail. We need to focus on rapid
improvement as streaming technology and the market evolves, without
maintaining compatibility with our DVD by mail service.
So we realized that streaming and DVD by mail are really becoming two
different businesses, with very different cost structures, that need to be
marketed differently, and we need to let each grow and operate independently.
It’s hard to write this after over 10 years of mailing DVDs with pride, but
we think it is necessary: In a few weeks, we will rename our DVD by mail
service to “Qwikster”. We chose the name Qwikster because it refers to
quick delivery. We will keep the name “Netflix” for streaming.
Qwikster will be the same website and DVD service that everyone is used to.
It is just a new name, and DVD members will go to qwikster.com to access
their DVD queues and choose movies. One improvement we will make at launch
is to add a video games upgrade option, similar to our upgrade option for
Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members
have been asking for video games for many years, but now that DVD by mail
has its own team, we are finally getting it done. Other improvements will
follow. A negative of the renaming and separation is that the Qwikster.com
and Netflix.com websites will not be integrated.
There are no pricing changes (we’re done with that!). If you subscribe to
both services you will have two entries on your credit card statement, one
for Qwikster and one for Netflix. The total will be the same as your current
charges. We will let you know in a few weeks when the Qwikster.com website
is up and ready.
For me the Netflix red envelope has always been a source of joy. The new
envelope is still that lovely red, but now it will have a Qwikster logo. I
know that logo will grow on me over time, but still, it is hard. I imagine
it will be similar for many of you.
I want to acknowledge and thank you for sticking with us, and to apologize
again to those members, both current and former, who felt we treated them
thoughtlessly.
Both the Qwikster and Netflix teams will work hard to regain your trust. We
know it will not be overnight. Actions speak louder than words. But words
help people to understand actions.
Respectfully yours,
-Reed Hastings, Co-Founder and CEO, Netflix
p.s. I have a slightly longer explanation along with a video posted on our
blog, where you can also post comments. |
M**G
发帖数: 907 | |
d**i
发帖数: 9682 | 3 summary: big wet has been a proud little capital install b customer of netfl
ix/qwikster.
【在 M**G 的大作中提到】
: summary please
|
s*********t
发帖数: 5781 | 4 lol
netfl
【在 d**i 的大作中提到】
: summary: big wet has been a proud little capital install b customer of netfl
: ix/qwikster.
|
t*****e
发帖数: 2470 | 5 侧那，劳力士用户现在很humble嘛
免费bd player拿了之后纯当摆设是伐
netfl
【在 d**i 的大作中提到】
: summary: big wet has been a proud little capital install b customer of netfl
: ix/qwikster.
|
d**i
发帖数: 9682 | 6 what can i do, gmt master gu, can't afford the prestigious qwikster
membership.
【在 t*****e 的大作中提到】
: 侧那，劳力士用户现在很humble嘛
: 免费bd player拿了之后纯当摆设是伐
:
: netfl
|
t*****e
发帖数: 2470 | 7 你看，某劳力士用户开始胡乱吹捧别人来掩盖自己。
GMT Master II的价钱我问过了，350人民币保证瑞士机芯老板承诺半年年包换，500人
民币版本的是陶瓷bezel，仿真度基本100%。我准备订两个，一个送给三弟，这样我们
加州三杰不日就成为劳力士三杰
【在 d**i 的大作中提到】
: what can i do, gmt master gu, can't afford the prestigious qwikster
: membership.
|
g*w
发帖数: 289 | 8 萨地方搞？求透露。。。
科技馆帮襄阳路现在统统不靠谱。
【在 t*****e 的大作中提到】
: 你看，某劳力士用户开始胡乱吹捧别人来掩盖自己。
: GMT Master II的价钱我问过了，350人民币保证瑞士机芯老板承诺半年年包换，500人
: 民币版本的是陶瓷bezel，仿真度基本100%。我准备订两个，一个送给三弟，这样我们
: 加州三杰不日就成为劳力士三杰
|
t*****e
发帖数: 2470 | 9 襄阳路现在很清静
现在卖仿真表的罪名可大可小，谁敢在外公开买上等货色，都是家里在卖。
哈哈。
【在 g*w 的大作中提到】
: 萨地方搞？求透露。。。
: 科技馆帮襄阳路现在统统不靠谱。
|
d**i
发帖数: 9682 | 10 他表弟是业内人士
【在 g*w 的大作中提到】
: 萨地方搞？求透露。。。
: 科技馆帮襄阳路现在统统不靠谱。
|
|
|
b**********v
发帖数: 321 | 11 今天下午墙报网站上写得颇搞笑：如果Hastings在电影场景中的话，那么一定是被提着火
把抄起铲子的村民追打。
不愧为教育学背景出身，写个告用户启示都要摆事实讲道理。殊不知不是用户不明白，
而是他们变化太快。年前自说自话涨价后，一波未平一波又起。分开dvd和streaming是
早晚的事，倒也是早些出台，少些损失。只是时机选择不佳，还要分开网站操作。用户
们消化不良，又岂能给他们好果子吃。
再者，hbo, cinemax等频道的观众都可以免费使用他们的 hbo go, max go的在线电影
收看，加上后起之秀hulu之属分它一瓢羹。本月底打算退掉netflix计划的同时，我也
将拭目以待他们的新举措来winback 客户. 暗想此个案，又会成为日后bschool学生们
的案例阅读题之一吧。 |
t*****e
发帖数: 2470 | 12
着火
且不说这次的涨价和分家是否脑残。光说这封信，写的言不达意，欲盖弥彰，画蛇添足
，语无伦次，就这种人还能管理一家大型企业？得了吧。
我看加州三杰可以take over了。
【在 b**********v 的大作中提到】
: 今天下午墙报网站上写得颇搞笑：如果Hastings在电影场景中的话，那么一定是被提着火
: 把抄起铲子的村民追打。
: 不愧为教育学背景出身，写个告用户启示都要摆事实讲道理。殊不知不是用户不明白，
: 而是他们变化太快。年前自说自话涨价后，一波未平一波又起。分开dvd和streaming是
: 早晚的事，倒也是早些出台，少些损失。只是时机选择不佳，还要分开网站操作。用户
: 们消化不良，又岂能给他们好果子吃。
: 再者，hbo, cinemax等频道的观众都可以免费使用他们的 hbo go, max go的在线电影
: 收看，加上后起之秀hulu之属分它一瓢羹。本月底打算退掉netflix计划的同时，我也
: 将拭目以待他们的新举措来winback 客户. 暗想此个案，又会成为日后bschool学生们
: 的案例阅读题之一吧。
|
p********i
发帖数: 12365 | 13 支持。
请来东部开分店，让我分一杯羹
【在 t*****e 的大作中提到】
:
: 着火
: 且不说这次的涨价和分家是否脑残。光说这封信，写的言不达意，欲盖弥彰，画蛇添足
: ，语无伦次，就这种人还能管理一家大型企业？得了吧。
: 我看加州三杰可以take over了。
|
s**c
发帖数: 1247 | 14 你直接美东负责人
【在 p********i 的大作中提到】
: 支持。
: 请来东部开分店，让我分一杯羹
|
d**i
发帖数: 9682 | 15 屁，netflix我投过简历，连面试都不给。
【在 t*****e 的大作中提到】
:
: 着火
: 且不说这次的涨价和分家是否脑残。光说这封信，写的言不达意，欲盖弥彰，画蛇添足
: ，语无伦次，就这种人还能管理一家大型企业？得了吧。
: 我看加州三杰可以take over了。
|
s*********t
发帖数: 5781 | 16 overqualified
【在 d**i 的大作中提到】
: 屁，netflix我投过简历，连面试都不给。
|
d**i
发帖数: 9682 | 17 人家是知名企业好伐，是觉得我没有迎合客户群的小资气息。
【在 s*********t 的大作中提到】
: overqualified
|
s*********t
发帖数: 5781 | 18 o，个么只怪他们家的电风扇没把你的简历吹得足够远lol
【在 d**i 的大作中提到】
: 人家是知名企业好伐，是觉得我没有迎合客户群的小资气息。
|
s**c
发帖数: 1247 | 19 其实是直接某CXO去租碟，正好简历被吹到他公文包里面
然后光总就拿到offer了
【在 s*********t 的大作中提到】
: o，个么只怪他们家的电风扇没把你的简历吹得足够远lol
|
p********i
发帖数: 12365 | 20 你这种大资，它个小破庙扛不起
人家是知名企业好伐，是觉得我没有迎合客户群的小资气息。
【在 d**i 的大作中提到】
: 人家是知名企业好伐，是觉得我没有迎合客户群的小资气息。
|
|
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s*********t
发帖数: 5781 | 21 哦，何等的rp
【在 s**c 的大作中提到】
: 其实是直接某CXO去租碟，正好简历被吹到他公文包里面
: 然后光总就拿到offer了
|
s**c
发帖数: 1247 | 22 长期积攒的啊
赶快把你的伪币都发了
【在 s*********t 的大作中提到】
: 哦，何等的rp
|
d**i
发帖数: 9682 | 23 我觉得还是大师的海归版牛文值得敬仰，那里的wsn们都集体噤声连回帖骂街的都聊聊，
连带你当选版四，你发点包子大家乐乐吧。
【在 s**c 的大作中提到】
: 长期积攒的啊
: 赶快把你的伪币都发了
|
s*********t
发帖数: 5781 | 24 我的伪币都是辛苦钱啊
【在 s**c 的大作中提到】
: 长期积攒的啊
: 赶快把你的伪币都发了
|
s*********t
发帖数: 5781 | 25 话说上次中秋的包子我还没吃到呢，你是不是要跟你们家那个谁说一声啊
聊，
【在 d**i 的大作中提到】
: 我觉得还是大师的海归版牛文值得敬仰，那里的wsn们都集体噤声连回帖骂街的都聊聊，
: 连带你当选版四，你发点包子大家乐乐吧。
|
s**c
发帖数: 1247 | 26 早就发了
聊，
【在 d**i 的大作中提到】
: 我觉得还是大师的海归版牛文值得敬仰，那里的wsn们都集体噤声连回帖骂街的都聊聊，
: 连带你当选版四，你发点包子大家乐乐吧。
|
t*****e
发帖数: 2470 | 27
聊，
瞧这酸样
【在 d**i 的大作中提到】
: 我觉得还是大师的海归版牛文值得敬仰，那里的wsn们都集体噤声连回帖骂街的都聊聊，
: 连带你当选版四，你发点包子大家乐乐吧。
|
a**********h
发帖数: 1001 | |
