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Nokia Pares Company Down To Two Units: Smarphones And Everything Else
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Ingrid Lunden, On Friday February 11, 2011, 3:09 am
Nokia (NYSE:NOK - News), which today announced a broad strategic partnership
with Microsoft (NSDQ:MSFT - News)
using its Windows Phone platform, has now also given some details on its new
company structure and the people who
will be charged with running it. Some definite executive upheaval but not
quite what had been reported.
In an announcement, Nokia said that the Nokia Leadership Team, formerly
known as the Group Executive Board, will
have the following people on it: Stephen Elop, Esko Aho, Juha Akras, Jerri
DeVard, Colin Giles, Rich Green, Jo
Harlow, Timo Ihamuotila, Mary McDowell, Kai Oistamo, Tero Ojanpera, Louise
Pentland and Niklas Savander.
Alberto Torres, who had been running Nokia’s MeeGo development, has stepped
down from the management team,
effective February 10 to “pursue other interests outside the company.”
There is also now a new company structure, composed of two business units:
Smart Devices and Mobile Phones (note
the disappearance of services as a separate unit). They will focus on Nokia
’s key business areas: high-end
smartphones and mass-market mobile phones. Each unit will have profit-
and-loss responsibility and end-to-end
accountability for the full consumer experience, including product
development, product management and product
marketing.
Interesting to note in the details below that Nokia seems to be intent on
keeping Symbian and MeeGo running, while
also pursuing the alliance with Microsoft.
More details from the release:
Smart Devices will be responsible for building Nokia’s leadership in
smartphones and will be led by Jo Harlow. The
following sub-units now in Mobile Solutions will move under Smart Devices:
- Symbian Smartphones
- MeeGo Computers
- Strategic Business Operations
To support the planned new partnership with Microsoft, Smart Devices will be
responsible for creating a winning
Windows Phone portfolio.
Mobile Phones will drive Nokia’s “web for the next billion” strategy.
Mobile Phones will leverage its innovation and
strength in growth markets to connect the next billion people and bring them
affordable access to the Internet and
applications. The Mobile Phones unit will be led by Mary McDowell.
Markets will be responsible for selling products, executing compelling
marketing and communications, creating a
competitive local ecosystem, sourcing, customer care, manufacturing, IT and
logistics across all Nokia products. It will
be headed by Niklas Savander.
Services and Developer Experience will be responsible for Nokia’s global
services portfolio, developer offering,
developer relations and integration of partner service offerings. Tero
Ojanpera will lead the Services and Developer
Experience unit in an acting capacity.
NAVTEQ (NYSE:NVT - News), an integral part of Nokia’s location and
advertising business, will be headed by Larry
Kaplan, and continue as a separate reporting entity.
The CTO Office will be responsible for Nokia’s technology strategy and
forward-looking technology activities, including
Nokia Research Center. It will be headed by Rich Green.
Design, responsible for Nokia product and user experience design, will be
led by Marko Ahtisaari.
The CFO Office, responsible for all financial activity, will be headed by
Timo Ihamuotila.
Corporate Development, responsible for driving implementation of Nokia’s
ecosystem strategy and strategic
partnerships, will be headed by Kai Oistamo.
Corporate Relations & Responsibility, responsible for Nokia’s government
and public affairs, sustainable development
and social responsibility, will be led by Esko Aho.
Human Resources will be led by Juha Akras.
Legal and Intellectual Property will be led by Louise Pentland.
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