s***y
发帖数: 357 | 1 By Dina Bass
March 7 (Bloomberg) -- Microsoft Corp. will pay Nokia Oyj
more than $1 billion to promote and develop Windows-based
handsets as part of their smartphone software agreement,
according to two people with knowledge of the terms.
Nokia will pay Microsoft a fee for each copy of Windows used
in its phones, costs that will be offset as Nokia curtails its
own budget for software research and development, said one of
the people, who declined to be identified because the final
contract hasn’t yet been signed. The agreement runs for more
than five years, the people said.
If it succeeds, the partnership may benefit both sides
financially while helping stave off a smartphone threat from
Apple Inc. and Google Inc. Nokia shares have dropped 26 percent
since the accord was unveiled Feb. 11, reflecting doubts about
the move to adopt Microsoft’s operating system, which is less
than six months old and has just a few percentage points of
market share.
Espoo, Finland-based Nokia needs to cut costs to keep
operating margins from narrowing further, after they shrank to
4.9 percent last year from 19 percent a decade earlier. For 2011
and 2012, Nokia may cut its budget for research and development
in devices and services by about a third from last year’s
spending of about 3 billion euros, said Sami Sarkamies, a
Helsinki-based analyst with Nordea Bank.
Microsoft spokeswoman Melissa Havel declined to comment on
the specifics of the agreement. Laurie Armstrong, a spokeswoman
for Nokia, said the final contract hasn’t been signed and the
company will share further details when they are complete.
Royalty Payments
Nokia’s royalty payments will help Redmond, Washington-
based Microsoft make a profit on the accord even after the
payments to Nokia, one person said. Some of the payment to Nokia
would be made before the company starts selling the phones,
meaning Microsoft bears some upfront cost in the partnership.
Microsoft shareholders want the company to salvage its
mobile-software business while also reining in costs. The
company doesn’t break out results for its mobile-software unit,
and instead groups them with the profitable Xbox video-game business,
making it difficult to evaluate the financial
performance of phone software.
Chief Executive Officer Steve Ballmer has come under
pressure from investors and his own board to improve sales of
mobile software after the company lost market share to Google
and Apple. Microsoft stock has declined 8 percent so far this
year.
Standing Out
The agreement for the more than billion-dollar payment was
part of a campaign by Microsoft to keep Nokia from choosing
Google’s Android operating system, one of the people said. Nokia
also opted for Microsoft because Windows Phone software, which
is newer than Android and has a smaller number of handsets for
sale, gives Nokia a better chance to stand out, one of the
people said.
The agreement also has Microsoft paying Nokia for the right
to use its patent portfolio, one of the people said.
As part of the deal, Microsoft will use Nokia’s Navteq
mapping products for functions such as geolocation services and
selling local advertising and coupons tied to a user’s position.
If successful, that also could generate additional revenue for
Nokia, which will share in the sales. The two companies will
also divide revenue from services like search and advertising,
Microsoft President Andy Lees said last month.
Generating Profit
Peter Klein, Microsoft’s chief financial officer, said last
week at an investor conference that sales from these kinds of
services are important to generating profit from the deal.
“In success, it is a very mutually beneficial deal
economically for both companies,” Klein said.
Such tailored user services may provide billions of dollars
of revenue to Nokia over the term of the contract, one of the
people said.
Days after the agreement was announced, Nokia CEO Stephen
Elop said the agreement will add billions of dollars in value to
Nokia, without specifying how much. Microsoft’s Lees said the
agreement involves funds changing hands for royalties, marketing
and ad-revenue sharing. Both companies have declined to provide
specific amounts. | w**********l
发帖数: 8501 | 2 good luck, 二缺一啊，
三个臭皮匠，顶一个诸葛亮-----其实他俩应该联手google，但google可能不乐意买账
。 | s******n
发帖数: 6806 | 3 Windows phone怎么可能跟Android搞在一起
【在 w**********l 的大作中提到】
: good luck, 二缺一啊，
: 三个臭皮匠，顶一个诸葛亮-----其实他俩应该联手google，但google可能不乐意买账
: 。
| w**********l
发帖数: 8501 | 4 我只是打个比方啊，要想干掉苹果，必须有几个都有过辉煌的实力企业捏一起。 only
two，还都是loser，不容易。
google都不见得win，更何况是微软和nokia呢。
【在 s******n 的大作中提到】
: Windows phone怎么可能跟Android搞在一起
| v****e
发帖数: 19471 | 5 有病。这俩破公司都该就地清盘！
【在 s***y 的大作中提到】
: By Dina Bass
: March 7 (Bloomberg) -- Microsoft Corp. will pay Nokia Oyj
: more than $1 billion to promote and develop Windows-based
: handsets as part of their smartphone software agreement,
: according to two people with knowledge of the terms.
: Nokia will pay Microsoft a fee for each copy of Windows used
: in its phones, costs that will be offset as Nokia curtails its
: own budget for software research and development, said one of
: the people, who declined to be identified because the final
: contract hasn’t yet been signed. The agreement runs for more
| f********n
发帖数: 1560 | 6 看着真闹心，WP7现在还是不温不火的，还闹这一出。我看微软还不如拿这钱给国内的
山寨工厂。
【在 s***y 的大作中提到】
: By Dina Bass
: March 7 (Bloomberg) -- Microsoft Corp. will pay Nokia Oyj
: more than $1 billion to promote and develop Windows-based
: handsets as part of their smartphone software agreement,
: according to two people with knowledge of the terms.
: Nokia will pay Microsoft a fee for each copy of Windows used
: in its phones, costs that will be offset as Nokia curtails its
: own budget for software research and development, said one of
: the people, who declined to be identified because the final
: contract hasn’t yet been signed. The agreement runs for more
|
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