U********f
发帖数: 2482 | 1 Z的成长性非常好，最后又盈利了，目前从37回调到27，可以抢反弹。 | a********t
发帖数: 4508 | | U********f
发帖数: 2482 | 3 We generate revenues from local real estate professionals, primarily on an
individual subscription basis, and from mortgage professionals and brand
advertisers. Our revenues include marketplace revenues, consisting of
subscriptions sold to real estate agents and advertising sold on a cost per
click, or CPC, basis to mortgage lenders, and display revenues consisting of
advertising placements sold primarily on a cost per thousand impressions,
or CPM, basis.
主要是广告，加会员费
【在 a********t 的大作中提到】
: 请问Zillow靠什么挣钱的？
| U********f
发帖数: 2482 | 4 Revenues
We generate revenues from the sale of advertising services to businesses and
professionals primarily associated with the real estate and mortgage
industries. These professionals include local real estate professionals,
primarily on an individual subscription basis, and mortgage professionals
and brand advertisers. Our revenues include marketplace revenues and display
revenues.
Marketplace Revenues. Marketplace revenues consist of subscriptions sold to
real estate agents under our Premier Agent program and CPC advertising
related to our Zillow Mortgage Marketplace sold to mortgage lenders and
financial institutions.
Our Premier Agent program allows local real estate agents to establish a
persistent online and mobile presence on Zillow in the zip codes they serve.
We present contact information for each Premier Agent alongside home
profiles and home listings within the agent’s zip code, assisting consumers
in evaluating and selecting the real estate
| U********f
发帖数: 2482 | |
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