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发帖数: 1972 | 1 NEW YORK (AP) -- Zynga Inc., the company behind popular Facebook games such
as "CityVille" and "Texas HoldEm Poker," is expected to post higher revenue
than a year ago and discuss its plans for continued growth when it report
its first-quarter earnings on Thursday after the market closes.
WHAT TO WATCH FOR: Investors have been pushing Zynga's stock lower in recent
weeks amid worries about its ability to keep growing. That's even though,
unlike many other new Internet companies, Zynga was profitable before it
went public. Investors will likely focus on Zynga's plans and ability to
broaden its revenue stream, especially on mobile devices, and reduce its
dependence on Facebook.
Zynga is the top maker of games for Facebook, the world's largest online
social network. It gets nearly all of its revenue — and its players —
through Facebook, which takes a 30 percent cut of what people spend on
virtual items in Zynga games.
In turn, Zynga directly accounted for about 11 percent of Facebook's $1.06
billion revenue in the first quarter, Facebook said this week in a
regulatory filing. Facebook has been a huge reason behind Zynga's growth and
Zynga helps Facebook keep users on site. At the same time, the relationship
was the first thing Zynga listed in its IPO filing under risks associated
with its business when it went public last November. If the relationship
sours, Zynga said, its business will suffer.
Zynga has been expanding beyond Facebook. It owns the popular game "Words
With Friends," which can also be played on mobile phones, and it bought
OMGPop, the company behind Pictionary-like mobile game "Draw Something," in
March.
WHY IT MATTERS: Zynga's games are wildly popular, played about 284 million
people on Facebook each month, according to AppData, which tracks Facebook
apps. Its business model — offering free games and making money on selling
virtual goods — is very new for a public U.S. company, so it's closely
watched by competitors.
WHAT'S EXPECTED: Analysts, on average, are expecting earnings of 5 cents per
share on revenue of $316.8 million, according to FactSet.
LAST YEAR'S QUARTER: When still a private company, San Francisco-based Zynga
earned $17 million on revenue of $243 million in the first three months of
2011, according to documents it submitted to the Securities and Exchange
Commission.
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