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发帖数: 36 | 1 For the fourth quarter of 2012, SINA reported net revenues of $139.1 million
, compared to $133.4 million for the same period last year. Non-GAAP net
revenues for the fourth quarter of 2012 totaled $134.4 million, compared to
$128.7 million for the same period last year.
Online advertising revenues for the fourth quarter of 2012 were $110.7
million, compared to $103.7 million for the same period last year. Non-
advertising revenues for the fourth quarter of 2012 totaled $28.5 million,
compared to $29.7 million for the same period last year. Mobile value-added
services ("MVAS") revenues for the fourth quarter of 2012 decreased 38%
year over year to $13.2 million, while the rest of non-GAAP non-advertising
revenues grew 181% to $10.6 million, mainly from Weibo value added services
("VAS"). As the market in China shifts towards mobile Internet, the Company
expects to further reallocate its resources away from the low-margin MVAS
business to Weibo VAS. |
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