M*******s
发帖数: 4074 | 1 Intuit Brews a Special Beer for Accountants Only Called CPA IPA Making tax
season less taxingBy
Tim Nudd
March 30, 2015, 2:57 PM EDT
http://www.adweek.com/adfreak/intuit-brews-special-beer-account
Intuit Brews a Special Beer for Accountants Only Called CPA IPA Making tax
season less taxingBy Tim Nudd
March 30, 2015, 2:57 PM EDT
Tax season is hell for accountants. But in Rhode Island this year, it's been
a little less brutal than usual, thanks to this fun promotion by Intuit.
Intuit makes software called QuickBooks Online Accountant, which helps
accountants manage and support clients in one place. To promote it, the
company partnered with a local brewery to make a special beer for
accountants only—CPA IPA. It then bought ads in the Rhode Island press
touting happy hours across the state, where accountants enjoyed some free
beer to de-stress. (Intuit chose Rhode Island because it's a smaller market
and because craft beer is big in the Northeast.)
Of course, only one agency could possibly create a CPA IPA ad. Yes, it was
done by RPA.
More images and a video below. |
|
