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发帖数: 25274 | 1 London, UK, Monday 8 July 2019: The All England Lawn Tennis Club (AELTC) has
teamed up with TikTok, the world’s newest destination for short-form video
, to create Wimbledon-based content for a new generation of sport and music
fans.
The popular platform, the most downloaded app on the App stores for the last
year, allows users to create short video content to the sound of their
chosen backing track. Creators can string multiple clips together for up to
60 seconds of total recording.
The AELTC launched on the TikTok platform on the eve of The Championships
having also launched on sister app Douyin, available in China, earlier in
the year.
Best-performing content to date includes a mash-up of Nick Kyrgios to
Dreadlock Holiday, and Mariah Carey’s ‘Through the Rain’ to the clip of
the exploding sprinkler. Creators on the platform will be encouraged to put
their own spin on Wimbledon through a platform-wide hashtag, JoinTheStory,
tying in with Wimbledon’s broader marketing campaign.
“TikTok provides a brilliant opportunity for sports properties to showcase
some of the character, personality, and humour of sport beyond the match
action,” commented Alexandra Willis, Head of Communications, Content &
Digital at the AELTC. “
"We are delighted to partner with Wimbledon and give our community the
opportunity to get involved with such a prestigious Tennis Championship.
This is a great opportunity for our creators to share their creativity and
passion for tennis," said Edward Lindman, Strategy Manager at TikTok U.K.
To follow Wimbledon on TikTok, download the app and search for Wimbledon. |
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