a*****y
发帖数: 33185 | 1 How Stores Trick Your Eyes, Ears and Nose to Get You to Spend More
By Aaron Crowe, dealnewswriter
As much as shopping is a sensory experience — we love to browse, touch
products, try stuff on — there are ways that stores are manipulating our
senses while we shop that we aren't even aware of.
Using sound, visual, taste, smell and touch sensory inputs, companies can
lock a shopper’s attention without the shopper knowing why. There's no
downside for the shopper, since they aren't generally cognizant of the
efforts. But what's the upside for the store? This can increase sales up to
300%, says Joseph Carrabis, founder of NextStage Evolution, a company that
helps online businesses get customers using these methods.
Here's how some of the tricks work:
Smell
Good smells can have a halo effect and put shoppers in a positive mood,
which affects their perception of a product, says Dr. Alan Hirsch, a
neurologist and psychiatrist who is the founder of the Smell & Taste
Treatment and Research Foundation in Chicago. "If something smells good, it
is good. If you view a product in a positive way, you’re more likely to buy
," he says.
Women are more attuned to it than men, according to his research, and adding
smells to attract shoppers is mostly done in higher-end stores. Flower
smells are popular on stores' lower levels, and the combination smells of
leather, baby powder and citrus can increase shoe sales more than just using
leather alone.
In fact, the new car smell in a car is often artificially created. Most
people prefer the smell of artificial leather in cars because real leather
can have a harsh, bitter smell.
And not only will people buy something when enticed by good smells, but they
’ll pay more. Hirsch says his studies have found that shoppers were willing
to pay $10 more for Nike shoes when a mixed floral aroma was in the air.
Stores can use smells to direct shoppers to certain areas, where they’re
then likely to spend more because of the scent.
An upcoming story in the Journal of Consumer Research points out how scents
can increase sales. Researchers found that a gentle scent of vanilla makes
it more likely that women shopping for consumer electronics or mutual funds
will make the purchase. This might be because vanilla is a scent found in
breast milk, and women associate the scent with confidence, says Bruce D.
Sanders, a consumer psychologist and retailing consultant.
This kind of enticement is difficult to achieve online, naturally, but
shoppers can still be enticed with pictures. One of Carrabis' clients was a
specialty cake bakery that increased sales by having a photo of a smiling
mom pulling a cake out of an oven.
"The sensory system will go back into sensory memory and pull back the image
of a cake," Carrabis says.
Visual
Sight is another area shoppers respond to, colors particularly. “Reds
generate excitement associated with fast movement and enhanced appetite,"
Sanders says. “At McDonald’s, red causes you to eat more quickly, creating
space for the next customer. At Target, red makes it more likely you’ll
pile your purchases into the cart quickly. On the other hand, blues tend to
produce leisurely, deliberative shopping and a personality of the store that
researchers call 'sincere.'"
The colors of a website can convey messages, from authoritative black to
youthful pink or optimistic yellow.
Combining certain colors with other sensory cues can multiply the effect,
Sanders says. Cool colors on the walls combined with a lavender scenet and
slow-tempo background music in a fine-dining restaurant can slow diners down
and increase high-profit liquor sales.
Sound
When adding sound to websites, Carrabis advises clients to start the music
low and increase lightly. “Always give the visitor the option to turn the
sound on or off," he says. Nine out of 10 people will pay attention to the
sound signal if it is introduced thoughtfully.
Matching musical beats to a user’s breathing rhythms, even if the website
is hideous-looking, will keep them on a website without knowing why they’re
still there, he says. “You can basically entrance someone and really keep
them on your site."
The idea is to keep music just low enough in the background that shoppers
aren’t distracted by it. “If people start paying too much attention to the
music, then they’re not paying attention to what you’re selling, unless
you’re selling music," Carrabis says.
The downside of having your senses manipulated, Carrabis says, is that even
if you’re on the lookout for it, you can’t avoid it and will still want to
pick up the item you’re being pitched. As sophisticated as average
consumers are, they don’t know enough to know when they’re being
stimulated to buy. The goal of the seller is to not make it so obvious.
"The first thing to be aware of is that when a marketing signal is so
obvious, then that signal is what’s being paid attention to, and not what’
s being sold," he said. | a*****y
发帖数: 33185 | 2 这个算通过人的眼、耳、鼻、舌、身、意来影响人的决策了吧
to
【在 a*****y 的大作中提到】
: How Stores Trick Your Eyes, Ears and Nose to Get You to Spend More
: By Aaron Crowe, dealnewswriter
: As much as shopping is a sensory experience — we love to browse, touch
: products, try stuff on — there are ways that stores are manipulating our
: senses while we shop that we aren't even aware of.
: Using sound, visual, taste, smell and touch sensory inputs, companies can
: lock a shopper’s attention without the shopper knowing why. There's no
: downside for the shopper, since they aren't generally cognizant of the
: efforts. But what's the upside for the store? This can increase sales up to
: 300%, says Joseph Carrabis, founder of NextStage Evolution, a company that
| f*******8
发帖数: 3612 | 3 这些其实就是唯识中的触，做意等等过程。
our
can
that
【在 a*****y 的大作中提到】
: 这个算通过人的眼、耳、鼻、舌、身、意来影响人的决策了吧
:
: to
| a*****y
发帖数: 33185 | 4 一般没什么修行的人,可能会被这些影响的比较大,
【在 f*******8 的大作中提到】
: 这些其实就是唯识中的触，做意等等过程。
:
: our
: can
: that
| f*******8
发帖数: 3612 | 5 以前听说过一个实验，是在电影院里做的，
两个电影厅同时放相通的电影，一个是普通影片，
另一个影片加工改造了，每24幀里抽调一幀，换成吃苞米花的广告。
肉眼看不出任何差别，都是普通电影。
结果中场休息时，第二个电影厅里的人出来买爆米花的明显增多。
后来还有不少公司根据这个原理要做新的教学仪器，据说法律不允许。
【在 a*****y 的大作中提到】
: 一般没什么修行的人,可能会被这些影响的比较大,
| a*****y
发帖数: 33185 | 6 嗯,所以俗世的生活,故事的基本内容就是这类人与人的互相影响作用.
【在 f*******8 的大作中提到】
: 以前听说过一个实验，是在电影院里做的，
: 两个电影厅同时放相通的电影，一个是普通影片，
: 另一个影片加工改造了，每24幀里抽调一幀，换成吃苞米花的广告。
: 肉眼看不出任何差别，都是普通电影。
: 结果中场休息时，第二个电影厅里的人出来买爆米花的明显增多。
: 后来还有不少公司根据这个原理要做新的教学仪器，据说法律不允许。
| b**d
发帖数: 7644 | 7 最讨厌汽车皮坐垫的味道了，熏得我吐。而且经久不散，用香水都盖不掉。。。。 | J******s
发帖数: 7538 | 8 这个道理和每天选择喷什么香水，平常喜欢用什么body lotion, 因为味道而选择某个
化妆品，比如我就因为味道选卸妆乳的。以及穿什么颜色的衣服出门可以调整心情，
把房间布置得怎么样也可以影响修行都是一样的道理吧。
这个道理不仅仅用于商家促进销售吧，作者写文章也有类似的道理。
to
【在 a*****y 的大作中提到】
: How Stores Trick Your Eyes, Ears and Nose to Get You to Spend More
: By Aaron Crowe, dealnewswriter
: As much as shopping is a sensory experience — we love to browse, touch
: products, try stuff on — there are ways that stores are manipulating our
: senses while we shop that we aren't even aware of.
: Using sound, visual, taste, smell and touch sensory inputs, companies can
: lock a shopper’s attention without the shopper knowing why. There's no
: downside for the shopper, since they aren't generally cognizant of the
: efforts. But what's the upside for the store? This can increase sales up to
: 300%, says Joseph Carrabis, founder of NextStage Evolution, a company that
| J******s
发帖数: 7538 | 9 林国良写过一个唯识研究及其现代意义，很好。
【在 f*******8 的大作中提到】
: 这些其实就是唯识中的触，做意等等过程。
:
: our
: can
: that
| J******s
发帖数: 7538 | 10 有修行的可以修炼逛街禅。
我今天还想要买ipad2来着，被鄙视了。 | b**d
发帖数: 7644 | 11 俺也很想买的，很多game好像只有那个上面能play. 但是现在有种触摸屏的，折叠的电
脑好像跟ipad 差不多。最近很热，买那个更划得来吧。 我就是不喜欢苹果的东东。
【在 J******s 的大作中提到】
: 有修行的可以修炼逛街禅。
: 我今天还想要买ipad2来着，被鄙视了。
| f*******8
发帖数: 3612 | 12 这个故事如果再加上下面一段，就更有意思，
当时两个小恋人一起看电影，
看电影时那个男的说，乖了，怎么今天很想吃爆米花？
女孩当时正在练气功，就回答说：什么怪，一点不怪，
因为我想吃爆米花，感应到你也想吃。因为我的念力强。
女孩就觉得自己练出神通来了。放电影的听见就笑了。
怎么样证明自己的神通真的很神，真的很通，还是挺费事的。
【在 a*****y 的大作中提到】
: 嗯,所以俗世的生活,故事的基本内容就是这类人与人的互相影响作用.
| b**d
发帖数: 7644 | 13 很大的神通就比较好证明，比如你能知道未来，立刻买彩票，中最大奖，次次都你中，
明显是神通。
【在 f*******8 的大作中提到】
: 这个故事如果再加上下面一段，就更有意思，
: 当时两个小恋人一起看电影，
: 看电影时那个男的说，乖了，怎么今天很想吃爆米花？
: 女孩当时正在练气功，就回答说：什么怪，一点不怪，
: 因为我想吃爆米花，感应到你也想吃。因为我的念力强。
: 女孩就觉得自己练出神通来了。放电影的听见就笑了。
: 怎么样证明自己的神通真的很神，真的很通，还是挺费事的。
| f*******8
发帖数: 3612 | 14 按说唯识的那个五遍行等心理过程如果都看（现观正见）清楚了。
就相当于是完全彻底知道了为什么我会做一件事情，
而不会再迷惑，就不会再把被业力牵动当主动。
【在 J******s 的大作中提到】
: 林国良写过一个唯识研究及其现代意义，很好。
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