w*******y
发帖数: 60932 | 1 NBC is promising today free Chipotle food for anyone who watches a 90-second
promo on Facebook for the upcoming show Americas Next Great Restaurant.
The network is launching an app on the shows Facebook Page where, in
exchange for watching the promo, visitors get a buy-one, get-one-free coupon
at Chipotle. The chains founder and CEO, Steve Ells, is one of four
investors in the show.
Customers who print out the coupon can get a free Chipotle meal, including a
burrito, tacos or a bowl with the purchase of another meal.
Meanwhile, Chipotle is running an in-store texting promotion offering a
chance to get a catered burrito party. Anyone who texts ANGR (for Americas
Next Great Restaurant) at any Chipotle location will have a chance to win.
An NBC rep says this is the first time the network has used food to get
consumers to watch a show promo. Nevertheless, the network has tried other
means to instill viewer loyalty. For instance, last year, NBC launched a
loyalty program called Fan It that rewards users who promote, interact and
discuss NBC shows.
Americas Next Great Restaurant, which premieres March 6, pits 21 contestants
against each other as a panel of judges decide whose restaurant concept is
the best. The winner gets to fully savor his/her great American dream of
launching his/her own restaurant chain, according to the NBC rep.
For Chipotle, which does little in the way of traditional advertising, the
effort is the latest unconventional use of social media. The chain launched
a similarly quirky effort last year encouraging consumers to forward their
spam e-mails to benefit a charity offering healthy school lunches to kids.
Link:
http://mashable.com/2011/02/24/free-chipotle-facebook/
|
|
