Not exactly sure how to directly obtain this:
"Thank you for signing up! Please use coupon code [6 digit code] to receive
$25 off your next purchase of $25 or more."
Link: http://steamykitchen.com/?p=18825
What I did was: enter several of the listed drawings for assorted kitchen
gadgets.
Afterward submitting, got the notice for the coupon code.
YMMV.
Good luck!