Zotac website has the ZOTAC GeForce GTX 480 [ZT-40101-10P]: http://www.zotacusa.com/geforce-gtx-480-zt-40101-10p.html
for $189.99 + $9.99 S&H (Cheapest shipping option). Tax is $16.62 if you
live in California. Total comes out to be $216.60 on my end in CA.