Link: http://shop.funlove.com/store/product/33050/HITACHI-MAGIC-WAND-PERSONAL-MASSAGER/
at $6.64, even $5 shipping ($11.64+tax) is still very cheap. The cheapest
these are anywhere else is about $50 each.
I think that this might be a data entry issue -- so they might correct it
fast (giving 90% off as opposed to 10%).
The store is legit as there are physical locations.