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发帖数: 60932 | 1 28 customer reviews/4.5 out of 5 stars
Kindle Price: $0.00 includes free wireless delivery via Amazon Whispernet
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Product Description
Want to earn big profits from social media?
Now, theres an authoritative, up-to-the-minute resource you can trustand use.
This in-the-trenches guide is written by experts whove developed money-
making marketing campaigns for many of the worlds largest companies. Jamie
Turner and Reshma Shah, Ph.D., combine practical strategies and proven
execution techniques to show how to avoid crucial pitfalls that other
companies have encountered, how to make the most of limited resources, and
how to strengthen your brand instead of placing it at risk.
Turner and Shah present realistic guidance for setting objectives, assessing
competitors, crafting strategies, selecting platforms, integrating social
media into broader marketing programs, and effectively measuring results.
Whether youre a marketer, executive, or entrepreneur, this book will help
you drive maximum business value from social mediastarting right now.
Link:
http://www.amazon.com/gp/product/B003ZUYIZU
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