o******w
发帖数: 3262 | 1 http://www.reuters.com/article/2012/10/23/us-amazon-sellers-idU
(Reuters) - Amazon.com Inc is grappling with a problem that eBay Inc has
struggled with for years: The proliferation of unauthorized third-party
sellers that undercut the world's top consumer brands.
The sellers offer online shoppers goods ranging from Guess watches to LG
televisions and Adidas sportswear at low prices, upsetting Amazon suppliers
who want the world's largest online retailer to crack down on unauthorized
discounting.
On eBay, the brands mostly complained about counterfeit products sold by
third parties. The problem on Amazon is that while the goods are authentic,
sellers often get them from leaks in supply chains, and then sell the
products online at below the minimum advertised price set by the label.
The brands want Amazon to help them weed out such sellers, but the online
retailer prefers not to get involved, according to industry executives.
Amazon declined to comment.
Amazon has little incentive to discipline sellers because it takes a cut of
third-party sales through its lucrative 3P (third party) marketplace, these
executives say. That business accounted for 40 percent of Amazon's second-
quarter unit sales and has provided a big boost to revenue and margin growth.
The 3P marketplace's growth prospects will be front and center when Amazon
reports results on Thursday. This platform for independent sellers is
different from Amazon's traditional online retail business, known as 1P (
first party), where the company buys products from manufacturers at
wholesale prices and sells them online itself.
"Wall Street may be excited about Amazon's 3P growth, but it's a freight
train out of control," said Wes Shepherd, chief executive of Channel IQ,
which helps companies monitor online prices and sellers.
"Amazon is so big, manufacturers feel the need to be there, but at some
point something has to give," he added. "Many major brands are very
frustrated and are rationalizing their business with Amazon right now."
Amazon shares have risen 40 percent so far this year, outperforming the
Nasdaq Composite Index's 16 percent rise in part because of hopes for
improved profit margins from 3P and other services.
3P sales offer Amazon gross margins of 90 percent to 100 percent, while its
traditional retail business has gross margins of about 20 percent, according
to Nomura estimates.
TRACKING DOWN SELLERS
To enforce the minimum advertised price, brands often withhold sales to
distributors and sellers that do not comply. But when unauthorized sellers
obtain a product without a manufacturer's knowledge, severing the flow
becomes difficult.
Unauthorized sellers are also active on eBay, but since the site does not
specialize in brand-new products where pricing is paramount and does not
compete as a retailer in its own right, the labels are less concerned about
discounted goods there.
In contrast, Amazon treads a fine line because its retail operation relies
on brands supplying it with products, while the 3P operation needs lots of
sellers competing on price to thrive.
"Amazon has to work this out with its suppliers," said Scott Tilghman, an
analyst at Caris & Co. "They will say, 'We recognize third-party sellers
violate rules, but we can only police it so much.'"
He added: "Depending on the breadth of violations, it definitely could
dampen 3P growth."
Some brands, including German chef knife maker Wüsthof, said they stopped
selling goods on Amazon after the company priced some products below the
minimum advertised price. When Wüsthof complained, Amazon cited competition
from third-party sellers, according to Todd Myers, Wüsthof's vice
president of sales in the United States. Myers said Amazon told Wüsthof to
crack down on these third-party sellers itself.
Others, such as Swiss Gourmet, distributor of Swiss Diamond cookware in the
Americas, have threatened to pull out unless Amazon limits discounting and
cracks down on unauthorized third-party sellers.
Ralph Lauren Corp, Hugo Boss AG and Guess Inc have all protested recently
about unauthorized sellers. Adidas AG plans to ban dealers listing its
products on Amazon and eBay starting in 2013.
LG Electronics USA started a new pricing policy this month and may cut off
sellers who break it.
It is not easy to curtail third-party sellers. For instance, Wüsthof had
severed ties with a seller called Abe's of Maine. But that company was able
to obtain Wüsthof knives from other distributors and continues to sell them
on Amazon.com.
When contacted by Reuters, an Abe's sales rep confirmed Myers' account. A
search on Amazon on Tuesday showed Abe's of Maine as a third-party seller of
19 Wüsthof items.
"They can try as much as they can, but we will sell their products still,"
said an Abe's employee who said he was a sales representative named Lawrence
but declined to give his surname.
It is difficult to know how many unauthorized online sellers there are, but
tracking them down for consumer brands is a growth business, e-commerce
experts say.
Since Channel IQ started its tracking service in 2009, the firm has signed
up about 200 manufacturers, including LG Electronics, Olympus Corp, Harman
International Industries Inc and Weber Grills.
When Channel IQ started, it said it fielded complaints from clients about
eBay sellers that mostly focused on counterfeit goods. EBay tackled this
problem with a program called VeRO that lets brands request listings be
pulled if they suspect fake items. In 2010, the focus shifted to Amazon.
"In 2011, complaints got louder. And this year it has become frenzied," said
Shepherd of Channel IQ.
Gerard Florendo, an e-commerce marketing analyst at Guess, said third-party
sellers on Amazon can price "way lower" because of lower overheads. "We call
it out whenever we see resellers selling below the minimum advertised price
, he said. "But we don't have a police force to enforce this. We are already
stretching our resources."
Mark Harris, president of Swiss Gourmet USA, spends his weekends checking
Amazon for third-party sellers who are pricing the company's products below
minimum advertised prices.
Swiss Gourmet has stopped selling to two dealers recently, one that was
selling on Amazon and another on their own website.
Some larger brands, such as Sony Corp, have had more success. The Japanese
electronics giant cut off Abe's of Maine and also stopped suppliers selling
to the retailer.
Sony ordered its own products from Abe's and had the items shipped to their
offices. They then checked the product serial numbers and use that
information to find out which wholesalers sold to Abe's.
"They then threatened to suspend the wholesalers and not sell product to
them anymore," the Abe's sales rep said. A Sony spokesman did not respond to
a request for comment.
(Reporting by Alistair Barr in San Francisco; Editing by Edwin Chan,
Jonathan Weber, Tiffany Wu, David Gregorio and Lisa Shumaker) | o******w
发帖数: 3262 | 2 路透社） - Amazon.com公司正在努力解决的一个问题是eBay公司已经为此奋斗了多年
的扩散，削弱全球顶级消费品牌的未经授权的第三方卖家。
卖家提供网上购物商品从Guess手表LG电视和阿迪达斯的运动服，以低廉的价格，打乱
亚马逊的供应商谁想要世界上最大的在线零售商，严厉打击未经授权的贴现。
在eBay上，抱怨最多的品牌销售的假冒产品由第三方。 在亚马逊的问题是，虽然商品
均为正品，卖家往往让他们在供应链中的泄漏，然后在网上销售的产品在低于最低广告
价格的标签。
品牌都希望亚马逊帮助他们杂草的卖家，但网上零售商不愿涉足，根据行业高管。 亚
马逊拒绝对此发表评论。
亚马逊有小的激励纪律卖家，因为它需要一个第三方销售，通过削减其利润丰厚的3P（
第三方）市场，这些高管说。 亚马逊第二季度的销售量占40％，该业务的收入和利润
的增长提供了巨大的推动作用。
3P市场的增长前景将是当亚马逊上周四报告结果的前沿和中心。 这是不同的平台，为
独立销售商亚马逊的传统的网上零售业务，被称为1P（第一方）所在的公司购买产品的
批发价格从制造商和销售他们的在线本身。
通道IQ，这有助于企业监控网上的价格和卖家的首席执行官韦斯·谢泼德，“华尔街兴
奋亚马逊的3P增长，但是，说：”这是一列货运火车失控。
“亚马逊是如此之大，制造商觉得有必要在那里，但在一些点东西给，”他补充说。
“很多大品牌都非常沮丧，并理顺其与亚马逊的业务。”
亚马逊股价已上涨了40％，今年到目前为止，表现优于纳斯达克综合指数上升16％，部
分原因是希望提高利润率从3P和其他服务。
3P销售提供了亚马逊的毛利率为90％至100％，而其传统的零售业务有20％左右的毛利
率，根据野村证券的估计。
追查卖家
要执行的最低广告价格，品牌往往隐瞒销售不符合的分销商和销售商。 但是，当未经
授权的销售获得产品制造商的不知情的情况下，，切断流动变得困难。
未经授权的卖家在eBay上也活跃，但由于该网站并不专长于全新的产品，价格是最重要
的，没有竞争的零售商在自己的权利，标签是不太关心打折的商品有。
相比之下，亚马逊踏罚款，因为其零售业务依赖于品牌提供的产品，，而3P操作需要很
多的卖家在价格上的竞争，茁壮成长。
卡里斯公司的分析师斯科特·蒂尔格曼，说：“亚马逊与供应商来解决这个问题，”他
们会说，'我们认识到第三方卖家违反规则，但我们只有警方这么多。“
他补充说：“根据侵犯的广度，它肯定能打击3P增长。”
一些品牌，包括德国厨师刀制造商Wüsthof说，他们在亚马逊停止销售商品后，该公司
部分产品定价低于最低广告价格。 Wüsthof抱怨的时候，亚马逊引用第三方卖家的竞
争，根据Wüsthof在美国销售的副总裁托德·迈尔斯。 迈尔斯说，亚马逊告诉Wü
sthof打击这些第三方卖家本身。
其他人，如瑞士美食，分销商的瑞士钻石炊具在美洲，威胁要退出，除非亚马逊限制贴
现和打击未经授权的第三方卖家。
拉尔夫·劳伦，HUGO BOSS AG公司和Guess公司都抗议最近对未经授权的销售。 阿迪达
斯AG计划，列出其产品在亚马逊和eBay在2013年开始禁止经销商。
LG电子美国公司开始了新的定价政策，这个月可能会切断卖家打破它的人。
这是不容易，以减少第三方卖家。 例如，Wüsthof切断了与卖方叫安倍晋三在缅因州
的关系。 但该公司Wüsthof刀能够获得来自其他分销商，并继续他们在Amazon.com上
出售。
当接触路透社的安倍晋三的销售代表确认，迈尔斯的帐户。 周二在亚马逊上搜索显示
，安倍晋三缅因州的，作为第三方卖方19Wüsthof项目。
“他们可以尝试，因为他们可以尽可能多，但我们仍然将出售其产品，说：”安倍晋三
的员工说，他是一个名叫劳伦斯的销售代表，但拒绝透露他的姓。
这是很难知道有多少未经授权的网上卖家，但消费者对品牌的跟踪下来是一个成长的业
务，电子商务专家说。
通道IQ在2009年开始跟踪服务，该公司已经签订了约200个制造商，包括LG电子，奥林
巴斯公司，哈曼国际工业公司和韦伯烤架。
当通道IQ启动时，它说，它派出的客户有关的投诉，主要集中在假冒商品的eBay卖家。
eBay的解决了这个问题，一个被称为Vero细胞，让品牌的要求列表上拉，如果他们怀
疑伪冒货品的。 在2010年，把工作重点转移到亚马逊。
通道IQ牧羊人说：“在2011年，投诉越来越，而今年它已经成为疯狂的”。
杰拉德Florendo，电子商务市场分析师猜测说，在亚马逊的第三方卖家的价格“一路走
低”，因为较低的管理费用。 “我们称之为每当我们看到经销商销售低于最低广告价
格，他说，”但我们没有一支警察部队执行。 我们已经伸展我们的资源。“
，的瑞士美食USA总裁马克·哈里斯，花了他的周末，亚马逊的第三方卖家，该公司的
产品定价低于最低广告价格检查。
二级经销商已经停止销售最近，一个在自己的网站上销售对亚马逊和其他的瑞士美食。
一些大品牌，如索尼公司，有更大的成功。 日本电子巨头切断安倍晋三的缅因州和销
售给零售商的供应商也停止了。
索尼责令其自己的产品从安倍晋三和物品运到他们的办公室。 然后，他们检查了产品
序列号和使用这些信息来找出哪些批发商出售给安倍晋三。
“然后，他们威胁要暂停的批发商，而不是销售产品给他们了，”安倍晋三的销售代表
说。 索尼发言人没有回应置评请求。
（由Alistair巴尔在旧金山的报告;陈汉云，乔纳森·韦伯，吴美慧，大卫·格雷戈里
奥和Lisa Shumaker） | o******w
发帖数: 3262 | 3 The bottom line is no manufacturer will allow their products to be sold and
advertised below M.A.P. (minimum advertised price) or even retail. Anyone
selling below is absolutely NOT an authorized dealer and NO warranty will
come with the product. Here is a great article that goes over this ever-
growing problem with Amazon and Ebay sellers:
跳水的同学注意了 | d*********r
发帖数: 11979 | 4 that's good. everybody raise price! | d*****e
发帖数: 3868 | 5 Abe's还有几个叫camera之类的几个大卖家就是该禁 | h**G
发帖数: 9825 | 6 Amazon has little incentive to discipline sellers because it takes a cut of
third-party sales through its lucrative 3P (third party) marketplace, these
executives say.
That business accounted for 40 percent of Amazon's second-
quarter unit sales and has provided a big boost to revenue and margin growth.
40%!!!!!!!!! | d*****e
发帖数: 3868 | 7 关键amazon本身也卖就是大流氓，再大的卖家不跳水在amazon面前也没戏 | c*********k
发帖数: 20696 | 8 sony装B搞3P的，结果现在混得这么惨
suppliers
,
【在 o******w 的大作中提到】
: http://www.reuters.com/article/2012/10/23/us-amazon-sellers-idU
: (Reuters) - Amazon.com Inc is grappling with a problem that eBay Inc has
: struggled with for years: The proliferation of unauthorized third-party
: sellers that undercut the world's top consumer brands.
: The sellers offer online shoppers goods ranging from Guess watches to LG
: televisions and Adidas sportswear at low prices, upsetting Amazon suppliers
: who want the world's largest online retailer to crack down on unauthorized
: discounting.
: On eBay, the brands mostly complained about counterfeit products sold by
: third parties. The problem on Amazon is that while the goods are authentic,
| h**G
发帖数: 9825 | 9 太狠了.
Sony ordered its own products from Abe's and had the items shipped to their
offices. They then checked the product serial numbers and use that
information to find out which wholesalers sold to Abe's. | d*****e
发帖数: 3868 | 10 fba一混更狠，查都查不出来
their
【在 h**G 的大作中提到】
: 太狠了.
: Sony ordered its own products from Abe's and had the items shipped to their
: offices. They then checked the product serial numbers and use that
: information to find out which wholesalers sold to Abe's.
| | | o******w
发帖数: 3262 | | s****n
发帖数: 6491 | 12 如果它发现产品来在target, bestbuy, walmart等所有大的retailer会不会崩溃？
their
【在 h**G 的大作中提到】
: 太狠了.
: Sony ordered its own products from Abe's and had the items shipped to their
: offices. They then checked the product serial numbers and use that
: information to find out which wholesalers sold to Abe's.
| c*********k
发帖数: 20696 | 13 其实一查，发现来源是amazon，哈哈
【在 s****n 的大作中提到】
: 如果它发现产品来在target, bestbuy, walmart等所有大的retailer会不会崩溃？
:
: their
| o******w
发帖数: 3262 | 14 http://www.channeliq.com/
this is the anti reseller company
| I*******t
发帖数: 1838 | | a***e
发帖数: 38850 | | I*******t
发帖数: 1838 | | u***n
发帖数: 10554 | 18 是马鬃自己玩太狠了。想做全美第一神，收平台手续费，毛利润率90-100%。让大家互
比低价，草地全体seller小护士上FBA，还有什么程序就比你低一分钱。我看应该设最
低售价才好。 | g********x
发帖数: 4671 | |
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