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发帖数: 3492 | 1 Fri, 15 Jun 2012 08:12:01 PDT
Late last month, Apple launched a new "Free App of the Week" promotion on
the App Store, featuring a single app on each of the iPhone and iPad
platforms and offering the normally-paid titles for free. Apple's digital
content stores have of course offered free apps for years, but the new
promotion seeks to bring greater visibility to content being temporarily
discounted from paid to free.
In another sign that Apple may be looking to increase exposure for free
content, the company earlier this week registered two new domains:
freeonappstore.com and freeonibookstore.com. There is currently no content
located at either of the sites, but it seems that Apple may be interested in
either creating specific websites featuring free content or using them as
redirects to point to existing features.
The two domains were registered the day after Apple's Worldwide Developers
Conference keynote, but they do not appear to have any direct relationship
to announcements made during the event. Consequently, Apple's intentions
for the domains remains unknown.
Outside of the digital stores themselves, Apple has a number of other venues
for promoting free and discounted content, including a partnership with
Starbucks for free "Pick of the Week" offerings such as apps and book
samples. The current Free App of the Week promotion also began as a
Facebook promotion on Apple's App Store page, but has since migrated
directly into the App Store. |
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