h****u
发帖数: 480 | 1 http://www.sfgate.com/cgi-bin/article.cgi?
f=/g/a/2011/05/21/businessinsider-apple-is-a-religion-neuroscientists-
find-it-triggers-the-same-reaction-in-your-brain-2011-5.DTL
The cult of Apple is real, according to neuroscientists.
They compared MRIs of Apple fans' brains to those of people who call
themselves "very religious" and found that Apple and religion light up
the same part of the brain. This means that Apple triggers the same
feelings and reactions in people as religion.
BBC highlights the finding in an upcoming documentary, Secrets of
Superbrands.
The documentary also likens Apple Stores to cathedrals. "Apple stores
often feature stone or other types of austere, simple flooring like a
church with products mounted on pedestals like individual altars,"
writes Inc's Renee Oricchio.
Apple store launches are like religious experiences too. "The scenes I
witnessed at the opening of the new Apple store in London's Covent
Garden were more like an evangelical prayer meeting than a chance to buy
a phone or a laptop," writes Alex Riley and Adam Boome of BBC.
"Inside the store, glassy-eyed staff were whipped up into a frenzy of
excitement, jumping up and down, clapping and shouting. When the doors
finally opened, they hysterically "high-fived" and cheered hundreds of
delirious customers flooding in through the doors for hours on end."
It seems Steve Jobs really is a God to some people. | n***w
发帖数: 2405 | 2 喷了。
they should set up more control groups using other brands to see whether the
brain region lit up in MRI. | s******y
发帖数: 28562 | 3 教主威武~~~
我果千秋万代，一统江湖~~
【在 h****u 的大作中提到】
: http://www.sfgate.com/cgi-bin/article.cgi?
: f=/g/a/2011/05/21/businessinsider-apple-is-a-religion-neuroscientists-
: find-it-triggers-the-same-reaction-in-your-brain-2011-5.DTL
: The cult of Apple is real, according to neuroscientists.
: They compared MRIs of Apple fans' brains to those of people who call
: themselves "very religious" and found that Apple and religion light up
: the same part of the brain. This means that Apple triggers the same
: feelings and reactions in people as religion.
: BBC highlights the finding in an upcoming documentary, Secrets of
: Superbrands.
| h*******o
发帖数: 4884 | 4 Or just mention Lady Gaga....
the
【在 n***w 的大作中提到】
: 喷了。
: they should set up more control groups using other brands to see whether the
: brain region lit up in MRI.
|
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