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发帖数: 1034 | 1 February 13, 2015 11:00 AM
Mark Sullivan
It’s beginning to become clear that Apple’s ambitions in the automotive
space go far beyond its in-dash infotainment platform CarPlay.
Apple’s design head Jony Ive and his team have been holding meetings with
automotive engineers and executives, some of whom Apple is trying to recruit
. This news comes from a report today from the Financial Times, citing
unnamed sources close to the matter.
The sources said Apple has gathered dozens of engineers — some grabbed from
the company’s iPhone group — at a secret location off the Cupertino
campus to research various car technologies in which Apple might play.
Apple has already recruited Johann Jungwirth away from his position as head
of Mercedes-Benz’s Silicon Valley R&D unit, according to 9to5Mac.
Apple’s recruiting push is likely to be in support of some automotive
initiative that’s far bigger than CarPlay. Some have guessed that Apple may
be working on its own autonomous car, similar to what Google is doing.
It could also be a wider-ranging software platform that would control more
aspects of the operation of a car than just infotainment.
Apple is said to be in a recruiting battle with the Silicon Valley electric
car maker Tesla Motors for engineering talent. Tesla wants Apple engineers
and Apple wants Tesla engineers.
Apple CEO Tim Cook has said on a number of occasions that he thinks Apple
could make a difference in the world of the car. |
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