r*******t
发帖数: 8550 | 1 This article reminds me, how Harley-Davidson survived the Japanese
Motorcycle Companies' attack being the last motorcycle company in US, and
now becomes THE "LIFESTYLE".
http://finance.yahoo.com/career-work/article/111102/being-steve-jobs-boss?mod=career-leadership
"What makes Steve's methodology different from everyone else's is that he
always believed the most important decisions you make are not the things you
do, but the things you decide not to do. He's a minimalist."
"We talked a lot about how perception leads reality and how if you are going
to create a reality, you have to be able to create the perception. We did
it with something called the Pepsi Generation. "
"Coke always focused on the drink. We focused on the person using it. We
showed people riding dirt bikes, waterskiing, or kite flying, hang gliding
— doing different things. And at the end of it there would always be a
Pepsi as a reward. This all happened when color television was first coming
in. We were the first company to do lifestyle marketing. The first and the
longest-running lifestyle campaign was — and still is —Pepsi."
"Apple is famous for the same kind of lifestyle advertising now. It shows
people living an enviable lifestyle, courtesy of Apple's products. Hip young
people grooving to iPods." | j******3
发帖数: 18319 | 2 hog, 唉,又想起一段往事.
you
going
【在 r*******t 的大作中提到】
: This article reminds me, how Harley-Davidson survived the Japanese
: Motorcycle Companies' attack being the last motorcycle company in US, and
: now becomes THE "LIFESTYLE".
: http://finance.yahoo.com/career-work/article/111102/being-steve-jobs-boss?mod=career-leadership
: "What makes Steve's methodology different from everyone else's is that he
: always believed the most important decisions you make are not the things you
: do, but the things you decide not to do. He's a minimalist."
: "We talked a lot about how perception leads reality and how if you are going
: to create a reality, you have to be able to create the perception. We did
: it with something called the Pepsi Generation. "
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