s*********e
发帖数: 4475 | 1 各方面都可以团结起来抵制Groupon了吧, 建议大家今天一起unsubscribe。
http://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embed
Groupon’s Tibet Super Bowl ad offends everyone
By: Andrew Couts •February 7, 20110digg
Share
3
In a Super Bowl ad intended to mock itself, Groupon makes a mockery of
the struggles of the Tibetan people.
Aside from deciding the champion of pigskin, the Super Bowl long been
the time when companies roll out their most high-budget, titillating or
controversial commercials. But last night, collaborative coupon-savings
company Groupon took a step too far.
In case you missed last night’s big game, here’s what happened:
Groupon’s ad, for which the two-year-old company paid $3 million to air,
opens with shots of the beautiful landscape of Tibet — a county that has
suffered under the heavy hand of communist China since 1951.
“The Tibetan people are in trouble,” says actor Timothy Hutton in a
voiceover. “Their very culture is in jeopardy.”
And then it all goes to hell.
“But they still whip up an amazing fish curry!” says Hutton, now sitting
comfortably in a restaurant.
From here, he segues into why Groupon is so great: Members of Groupon
saved a life-changing $15 on dinner at Himalayan restaurant in Chicago!
Yes, 15 whole dollars! Hurray!
Watch the ad:
By using the troubles of the Tibetan people to advertise its services,
Groupon managed to infuriate, well, everyone. Seconds after the spot
aired, Twitter erupted with posts of outrage about the commercial. And
the hate-fest has only increased this morning, with outlets like Forbes
reporting that both Chinese and Tibetan activists were outraged by the
ad. (The Chinese didn’t like the fact that the commercial declared the
Tibetan people “in trouble” — a fact they vehemently dispute; and,
obviously, Tibetans don’t like it because their plight has been
cheapened by becoming the set up for a $15 coupon.)
Despite all the righteous indignation, however, Groupon has defended (or
at least explained) the commercial on the company blog:
The gist of the concept is this: When groups of people act together to
do something, it’s usually to help a cause. With Groupon, people act
together to help themselves by getting great deals. So what if we did a
parody of a celebrity-narrated, PSA-style commercial that you think is
about some noble cause (such as “Save the Whales”), but then it’s
revealed to actually be a passionate call to action to help yourself (as
in “Save the Money”)?
Since we grew out of a collective action and philanthropy site
(ThePoint.com) and ended up selling coupons, we loved the idea of poking
fun at ourselves by talking about discounts as a noble cause. So we
bought the spots, hired mockumentary expert Christopher Guest to direct
them, enlisted some celebrity faux-philanthropists, and plopped down
three Groupon ads before, during, and after the biggest American
football game in the world.
Additionally, Groupon has set up a website, SaveTheMoney.org, where
people can see additional ads, and donate money to four “featured
charities” — Greenpeace, Rainforest Action Network, buildOn, and the
Tibet Fund. Groupon says it will match any donations contributed through
their site up to $100,000.
We know it’s hard enough to get your idea across to millions of people
in only 30 seconds. But perhaps Groupon would have been wise to include
some of these facts in the ad, too. Just an idea… | q******o
发帖数: 1107 | | n*****s
发帖数: 270 | 3 这个的确做的很弱智。草手里拿着10亿美元不干正经事。 | D*****7
发帖数: 766 | 4 Done with unsubscription.
【在 s*********e 的大作中提到】
: 各方面都可以团结起来抵制Groupon了吧, 建议大家今天一起unsubscribe。
: http://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embed
: Groupon’s Tibet Super Bowl ad offends everyone
: By: Andrew Couts •February 7, 20110digg
: Share
: 3
: In a Super Bowl ad intended to mock itself, Groupon makes a mockery of
: the struggles of the Tibetan people.
: Aside from deciding the champion of pigskin, the Super Bowl long been
: the time when companies roll out their most high-budget, titillating or
| i*****T
发帖数: 1855 | 5 我昨天看了，当时就很不爽，和一起看的朋友讨论，大家一致认为一个破广告还先扯上
政治，实在是险恶、恶心。
美国经济不好，很多广告都打悲情牌，比如昨天克莱斯勒的广告。所以groupon这个的
影响就更恶劣，明显挑起对中国的仇恨。这种垃圾就该抵制。类似的服务太多了，
google没收购成真实万幸。愿明年的昨天就是groupon的祭日。 | s*********e
发帖数: 4475 | 6 这里有个facebook link,
大家都去加一下吧。
Boycott Groupon for its Exploitive ad on the Fate of Tibet.
http://www.facebook.com/pages/Boycott-Groupon-for-its-Exploitiv
the-Fate-of-Tibet/191313424221806
or
【在 s*********e 的大作中提到】
: 各方面都可以团结起来抵制Groupon了吧, 建议大家今天一起unsubscribe。
: http://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embed
: Groupon’s Tibet Super Bowl ad offends everyone
: By: Andrew Couts •February 7, 20110digg
: Share
: 3
: In a Super Bowl ad intended to mock itself, Groupon makes a mockery of
: the struggles of the Tibetan people.
: Aside from deciding the champion of pigskin, the Super Bowl long been
: the time when companies roll out their most high-budget, titillating or
| n*****s
发帖数: 270 | 7 遗憾的是Groupon很难倒。钱太多了，PR怎么都能扳回来。而且现在疯狂的渗透到中国
。在中国狂收购复制品。 | m**********n
发帖数: 27535 | 8 靠，加什么，你先仔细看看
To: Groupon Management
We, the undersigned, believe that the Groupon Super Bowl commercial that
aired during Super Bowl XIV on the Fox Network on February 6, 2011 was in
poor taste. No deal is worth the exploitation of the people of Tibet, who
have suffered for years as they fight for legitimacy and freedom from the
Chinese government. We call on Groupon to issue a full and public apology
and make a donation to Free Tibet (www.freetibet.org).
Sincerely,
The Undersigned
【在 s*********e 的大作中提到】
: 这里有个facebook link,
: 大家都去加一下吧。
: Boycott Groupon for its Exploitive ad on the Fate of Tibet.
: http://www.facebook.com/pages/Boycott-Groupon-for-its-Exploitiv
: the-Fate-of-Tibet/191313424221806
:
: or
| y*******l
发帖数: 1021 | 9 请问怎么才能Unsubscribe呢？
我昨天按了右上角的“Unsubscribe”键，根本没用今天照样给我发email，真是讨厌的
要命！！ | n*****s
发帖数: 270 | 10
in
who
the
apology
两边都得罪了。SB啊。
【在 m**********n 的大作中提到】
: 靠，加什么，你先仔细看看
: To: Groupon Management
: We, the undersigned, believe that the Groupon Super Bowl commercial that
: aired during Super Bowl XIV on the Fox Network on February 6, 2011 was in
: poor taste. No deal is worth the exploitation of the people of Tibet, who
: have suffered for years as they fight for legitimacy and freedom from the
: Chinese government. We call on Groupon to issue a full and public apology
: and make a donation to Free Tibet (www.freetibet.org).
: Sincerely,
: The Undersigned
| | | s*********e
发帖数: 4475 | 11 那是外部的链接。
in
who
the
apology
【在 m**********n 的大作中提到】
: 靠，加什么，你先仔细看看
: To: Groupon Management
: We, the undersigned, believe that the Groupon Super Bowl commercial that
: aired during Super Bowl XIV on the Fox Network on February 6, 2011 was in
: poor taste. No deal is worth the exploitation of the people of Tibet, who
: have suffered for years as they fight for legitimacy and freedom from the
: Chinese government. We call on Groupon to issue a full and public apology
: and make a donation to Free Tibet (www.freetibet.org).
: Sincerely,
: The Undersigned
| j****t
发帖数: 2996 | | z****e
发帖数: 438 | | r*****e
发帖数: 918 | | T*********e
发帖数: 363 | 15 groupon是神马东西？来美五年了木有听说过 | p******e
发帖数: 649 | 16 你简直就是个奥特曼
【在 T*********e 的大作中提到】
: groupon是神马东西？来美五年了木有听说过
| s****i
发帖数: 1954 | 17 有些人真是没有幽默感。Groupon的这个广告明明是在拿那些为西藏人请命的自以为是的家伙开涮的，有啥可抵制的。 | l*******g
发帖数: 28502 | 18 它资本多,不保证它能赚钱,大家都不用,看它赔钱好了.
【在 n*****s 的大作中提到】
: 遗憾的是Groupon很难倒。钱太多了，PR怎么都能扳回来。而且现在疯狂的渗透到中国
: 。在中国狂收购复制品。
| v****e
发帖数: 19471 | 19 I just purchased another deal this morning, lol. I think it was a pretty
tasteless commercial, but took no offense from it at all.
【在 s*********e 的大作中提到】
: 各方面都可以团结起来抵制Groupon了吧, 建议大家今天一起unsubscribe。
: http://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embed
: Groupon’s Tibet Super Bowl ad offends everyone
: By: Andrew Couts •February 7, 20110digg
: Share
: 3
: In a Super Bowl ad intended to mock itself, Groupon makes a mockery of
: the struggles of the Tibetan people.
: Aside from deciding the champion of pigskin, the Super Bowl long been
: the time when companies roll out their most high-budget, titillating or
| l******a
发帖数: 1203 | 20 这个破广告非常见鬼，就算美国人看来也很可气，好吧，别人生活在苦难之中，但是你
应该买我的优惠券去吃好东西。。。 | | | w******1
发帖数: 157 | 21 关于西藏的那段评论没有共识，大家各有看法，但想到他们刚刚打算进入中国市场，在
这样的一个场合
做出这样一个受争议的广告，实在是蠢到家了，不知道世界已经是平的了吗？
【在 s*********e 的大作中提到】
: 各方面都可以团结起来抵制Groupon了吧, 建议大家今天一起unsubscribe。
: http://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embed
: Groupon’s Tibet Super Bowl ad offends everyone
: By: Andrew Couts •February 7, 20110digg
: Share
: 3
: In a Super Bowl ad intended to mock itself, Groupon makes a mockery of
: the struggles of the Tibetan people.
: Aside from deciding the champion of pigskin, the Super Bowl long been
: the time when companies roll out their most high-budget, titillating or
| x****u
发帖数: 12955 | 22
是的家伙开涮的，有啥可抵制的。
就是啊。我刚看的时候觉得又是个美国闲人发精神病，结果看到fish curry的时候就笑
了。
【在 s****i 的大作中提到】
: 有些人真是没有幽默感。Groupon的这个广告明明是在拿那些为西藏人请命的自以为是的家伙开涮的，有啥可抵制的。
| y**x
发帖数: 200 | | f*****t
发帖数: 4395 | 24
我也是这么觉得，当然广告作者的原意我们不知道
我觉得藏独们现在应该很high吧
【在 x****u 的大作中提到】
:
: 是的家伙开涮的，有啥可抵制的。
: 就是啊。我刚看的时候觉得又是个美国闲人发精神病，结果看到fish curry的时候就笑
: 了。
| a***n
发帖数: 308 | 25 这个commercial我也看到了. 看完前面我以为是政治广告, 刚想骂人; 后面就说到什么
芝加哥的喜马拉雅餐馆里卖咖喱鸡, 心想原来是一个脑残片, 骂了句"这是什么jb玩意
儿啊"就继续看比赛了. | x****u
发帖数: 12955 | 26
他们可high翻了。
而且广告客观上说得其实也不算错，西藏文化的确受到威胁，不过不是因为共产党压迫
，而是西方文化对东方文化的普遍侵蚀。
【在 f*****t 的大作中提到】
:
: 我也是这么觉得，当然广告作者的原意我们不知道
: 我觉得藏独们现在应该很high吧
| f********t
发帖数: 6999 | | b****6
发帖数: 1254 | |
|
