This was through kindle special offers but is a generalized ad with no
unique code/etc
I believe the regular VIP signup is a waitlist currently. This bypasses
that waitlist and is immediate.
Zappos.com VIP member get these great benefits:
No membership fee. (It's totally free!)
FREE next business day shipping. (No strings attached!)
Expedited returns. (Get your money back fast!)
Exclusive website and phone number.
VIP Points & Badges.
24-hour advanced access to new styles on VIP.zappos.com!
Plus, bragging rights to the coolest, hippest VIP program on the planet!
Link: http://vip.zappos.com/d2/kindle-kso